My Newsletter list does not include everyone who "accepts marketing".

  • 27 January 2022
  • 1 reply

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I have recently set up a Klaviyo account and integrated it with my Shopify store. I have just over 2,000 profiles and according to Shopify, nearly 1,300 are subscribed to our emails. However, when uploading these contacts to the Newsletter list, the list only populated just over 900 profiles.

This means that I have around 350 people who are supposedly subscribed to receive emails from us but are not in my Newsletter. Why might this be and how can I fix it?

I have read the Whats the difference between accepts marketing and the Newsletter list? question which recommends using the ‘Subscribe customers who Accept Marketing to a Klaviyo list’ check box but I do not appear to even have this option in my Shopify integration settings and even if I did I’m not sure whether that would back-populate to include profiles that have already been uploaded.

Can anyone offer any solutions to this? I am reluctant to start sending emails until this issue is resolved.


Best answer by thepowerofcopy 27 January 2022, 16:11

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Hello @samffg 


There could be a reason for this, such as duplicate identifiers or invalid email formatting. You may find information on how to troubleshoot list imports here:

When it comes to the Klaviyo list, you can re-upload the profiles. You can find it at this link:

I usually use the Newsletter list for my clients' Klaviyo accounts, and to ensure that all profile sign-ups in our footer are added to this list, I just check the box (Collect email subscribers )  and add to newsletter list.

I hope it helps you @samffg