Whats the difference between accepts marketing and the Newsletter list?

  • 15 January 2021
  • 1 reply


Hi there, 

I’ve been looking at lists on our account and noticed that our Newsletters list is 5k under the amount of customer we have on a list where the definition is just ‘accepts marketing’ can anyone say why this is? 


Also is there a way we can then add this extra 5k to our newsletter list?!

Thanks in advance,



Best answer by ksanfelipe 15 January 2021, 17:10

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Hi @Alastairofecw !

“Accepts marketing” is a Shopify-specific property. If someone opts-in to email marketing in your Shopify store, you will notice that they have a property of “Accepts marketing = true.”

In your integration settings, you can choose to have users who accept marketing in Shopify get added to a list in Klaviyo:


As long as you have this setting checked off, then you can just use your Klaviyo lists as your source of truth for opt-ins. You won’t want to rely on this property because it is a Shopify property, which means subscribers you collect through a Klaviyo signup form will not have this property. 

Generally speaking, your subscriber lists in Klaviyo are the most accurate way to identify users who have given consent for email marketing!