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Whats the difference between accepts marketing and the Newsletter list?

  • 15 January 2021
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Hi there, 

I’ve been looking at lists on our account and noticed that our Newsletters list is 5k under the amount of customer we have on a list where the definition is just ‘accepts marketing’ can anyone say why this is? 

 

Also is there a way we can then add this extra 5k to our newsletter list?!

Thanks in advance,

Ali 

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Best answer by ksanfelipe 15 January 2021, 17:10

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Hi @Alastairofecw !

“Accepts marketing” is a Shopify-specific property. If someone opts-in to email marketing in your Shopify store, you will notice that they have a property of “Accepts marketing = true.”

In your integration settings, you can choose to have users who accept marketing in Shopify get added to a list in Klaviyo:

 

As long as you have this setting checked off, then you can just use your Klaviyo lists as your source of truth for opt-ins. You won’t want to rely on this property because it is a Shopify property, which means subscribers you collect through a Klaviyo signup form will not have this property. 

Generally speaking, your subscriber lists in Klaviyo are the most accurate way to identify users who have given consent for email marketing!

Cheers,

Kalie

 

 

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