My client wants to create a list of people who want to opt out of our Mother’s Day promotions because 2020 was not a good year for aging parents. From this list they want to offer a separate sale the weekend of Mother’s Day. What I am not sure of is how to build the pop up or whatever to get people to put in their name and email without it becoming a nightmare. Should I do it as a preference connected to the list? If so, exactly how do I link to it in the mailer itself? Sorry if I sound dumb, I have spent two days trying to figure this out and I am perplexed.
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