Hi!
I'm diving into email marketing for an ecommerce business I'm part of. We've got the basics down with some established flows, but now we're looking to spice things up with win-back flows and cool campaigns. Our main goal is boosting conversions, but we're also excited about educational content, rolling out new products, and more.
Here's the thing: we've got this list of around 30k profiles. I'm thinking about giving it a cleaning and warming it up so it's all prepped for our brand's emails. Now, I'm not exactly an expert in this arena – far from it. I've been reading up on win-back and sunset flows, but I'm still not sure if that’s the way to go.
I've got a few segments already created, and I'm pretty confident about using them once I figure out who's really up for getting our emails. The question is, how do I get to that point? I know I should segment out inactive subscribers, but how do I know they’re inactive if we have never actually emailed them (beyond the order and shipment confirmation emails)? Any tips? Thanks!
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