Recap replay: [Interactive workshop] Build your post-BFCM retention segments

  • 27 November 2023
  • 1 reply

Userlevel 2
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This post contain resources related to our live training [Interactive workshop] Build your post-BFCM retention segments. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!

Check out the training recording below: 


Training objective: Build three essential audiences to convert and retain subscribers acquired over BFCM. 


Today we built 3 segments:

  1. Leads who haven’t converted yet
  1. Holiday first time purchasers
  2. Easy upsells

Review our reference sheet to see the breakdown of segment conditions.


Relevant resources to help you achieve your retention goals:

1 reply

Userlevel 4
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Hi everyone! Here is how to build the Campaign Performance Report to measure the success of your retention segments. Let us know if you have any questions.