This post contain resources related to our live training [Interactive workshop] Build your post-BFCM retention segments. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!
Check out the training recording below:
Training objective: Build three essential audiences to convert and retain subscribers acquired over BFCM.
Today we built 3 segments:
- Leads who haven’t converted yet
- Holiday first time purchasers
- Easy upsells
Review our reference sheet to see the breakdown of segment conditions.
Relevant resources to help you achieve your retention goals:
- Klaviyo BFCM Hub
- [Academy course] Turn BFCM shoppers into repeat customers
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[Help article] Getting started with segments
- [Help article] Advanced segmentation reference
- [Help article] How to create customer engagement tiers
- [Help article] Segment conditions reference
- [Help article] Creating a sending schedule based on email engagement reference
- [Case study] How Taylor Stitch used segmentation to increase their revenue per recipient by 60%
- [Case study] Little Sleepies grows BFCM revenue from email 138.2% YoY with Klaviyo
