Replies posted by AndrewTX

4 Replies

stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Integrations and Reviews

AMA: Magento2, Updated with video response!Interview

Tell me more!  This sounds like exactly what I was in search of.  Is there some place you can point me to dig in deeper? Thanks!

3408
David To
Klaviyo Employee
1 year ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Integrations and Reviews

AMA: Magento2, Updated with video response!Interview

Thanks for your response David.  I understand all that you note above and Im clear on what data moves between the two systems and how.  My point is that Klaviyo touts its ability to trigger flows based on abandon browse and abandon cart, however, what is not made clear is that it can only do so for those site visitors for which Klaviyo itself has de-anonymized the site visitor via its own cookie event.  IOW, it has no ability to inherit Magento’s understanding of a site visitor. If I have been running my Magento webstore for 5 years and have that much historical understanding of site visitors based on native Magento functionality which is integrated with MailChimp for triggered outbounding that Im now replacing with Klaviyo, Im starting from Zero in understanding site visitors, absent using the API methods to move information beyond what the native Klaviyo to Magento extension and integration perform.  And bridging that gap with customizations is messy.  My reason for posting was to se

3408
David To
Klaviyo Employee
1 year ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Integrations and Reviews

AMA: Magento2, Updated with video response!Interview

The problem is that legacy known users (those cookied via Magento), once Klaviyo becomes the source of subscribers, are now unknown.  While they are known to the lists for segmenting and outbounding within Klaviyo, they are NOT known as browsing or abandon cart users until which time they trigger an event (signup AGAIN for newsletter or purchase a product).  So with respect to tracking and attributing on-site behavior to a known human, that is all lost until it becomes rebuilt over time which  can take years.  Is this thinking correct?  And is there a way to leverage the existence of a Magento placed cookie and from within Magento, transfer that site visitor persona to Klaviyo at which time a previously known site visitor returns so we can continue to attribute on-site behavior to known site visitors?

3408
David To
Klaviyo Employee
1 year ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Integrations and Reviews

AMA: Magento2, Updated with video response!Interview

Will Klaviyo only start to understand browsing site visitors from the point at which Klaviyo and Magento2 are integrated?  If it does in fact have the ability to somehow know legacy known users, how does that work as they would only be known via a Magento cookie.  It seems that knowing a site visitor is dependent upon the existence of a Klaviyo cookie.

3408
David To
Klaviyo Employee
1 year ago

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