Replies posted by KindeR

2 Replies

K
Contributor I
KindeRContributor I
asked in Analytics and Deliverability

Emails in Spam Box: Is it Forever or Can They Be Recovered?

Hi @KindeR  Its always possible that some messages might land in the Spam folder as the ISPs evaluate your campaigns to your subscribers, but the more people engage with the content the more the ISPs will recognize you as a credible sender and increase the number of messages delivered to the inbox.  But, if you target your most engaged subscribers its likely your messages are already landing in their inbox to interact with, enhence their high engagement already.  Overtime, as you target your most engaged subscribers, you should see your engagment metrics improve as they slowly improve, you can start to increase the size of your segment criteria (Example: from 30-day openers to 45-day openers, etc.) Best, @In the Inbox Thank you very much!For how long should I engage only with these subscribers before trying to reactivate my unengaged subscribers to avoid the “Spam” folder? 

5
inboxingmaestro
Partner
1 year ago
K
Contributor I
KindeRContributor I
asked in Analytics and Deliverability

Emails in Spam Box: Is it Forever or Can They Be Recovered?

Hi @KindeR  Thank you for posting your question in the community. When it comes to Email Deliverability, thinking about it similar to a Credit Score. All of the ISPs (Gmail, Yahoo, etc.) give you a score based on a number of factors (engagement with your emails, list hygiene, segmentation, etc.), with one of the most important factors being engagement. If engagement with your emails is low, the ISPs will give you a lower score which overtime will result in your messages going to the spam folder.  Deliverability remediation is possible, but it does take time, it cannot be fixed overnight.  The process to fix your deliverability should start with your segmentation. You should be sending the majority of your emails to your most engaged subscribers (30-day Openers, as an example), while only occasionally sending to less engaged subscribers.  While sending to your most engaged subscribers, you’ll also want to assess the content. If your subscribers slowly stop engaging or you see an increa

5
inboxingmaestro
Partner
1 year ago

Most helpful members this week

Terms & ConditionsCookie settings

Links & Resources

Platforms

Partners

Useful Things

About

  • Terms and Privacy
    © 2024 Klaviyo All rights reserved. Klaviyo and the Klaviyo logo are trademarks or registered trademarks of Klaviyo, Inc. or its affiliates.