Analytics

I created the Klaviyo Product Review Flow - when the customer clicks on the review link, where does it take them to? AND, how do I view the feedback from the review ?

I am wanting to know if there is a way to pull our customers to understand if they have moved from converting on campaigns to converting on flows and also be able to break this out by new vs returning customers. Would be helpful to see how they move and interact with emails. 

I am testing offers in a popup form. But I can't go beyond 3%. Right now it's not even 2%. I tried every offers, but don't know what's the problem. Is there anything else I need to check or I am missing something? The popup triggers at 7 seconds, have exit intent and triggers on 85% scroll. The brand is doing $65k a month and the traffic is from meta ads. 

Hi all,I’ve been running separate popups for desktop and mobile. The offer is always the same: 10%.However, the gap between the submit rates is huge. Desktop has never been above 1.5%, while mobile is usually around 6%.About two years ago, our desktop submit rate dropped significantly from around 3.5% to 1%, or even below 1%. Since then, I’ve tested everything: design, placement, time delay, etc., but nothing has helped.Mobile collects SMS subscribers, while desktop collects email subscribers. I also reached out to support, but they don’t see any issues on their side.Has anyone had a similar experience or found a way to solve this? 

Whenever you add a custom range to the Subscriber Growth Dashboard, it says “vs previous period.” What is the previous period?Is there a way to customize this so we could define the previous period?  

Why the wheel doesn't spin when I click button? When I enter my email address and click the spin button, it shows loading or buffering like icon and shows next step. The wheel does not spin.There are 6 offers in the wheel while only one is set to be the final offer with 100% probability and other with 0% probability.

Hi everyone,I'm currently setting up the email infrastructure for my new store, Okaystickers. . We specialize in custom vinyl stickers, and one of our biggest operational challenges is handling customer-uploaded artwork that isn't print-ready (low resolution or wrong format).I’m curious how other merchants in the "Customized Goods" niche are using Klaviyo to automate this.Here is the workflow I’m currently testing: Trigger: Order placed. Conditional Split: Check if the "Artwork Approved" tag (from our Shopify app) is false. Action: Send a dedicated "Action Required: High-Res File Needed" email with specific instructions on vector formats. My question to the community: Have any of you tried usi

I have been seeing a high number of bounce rates in Apple. The reason is invalid sender address. If there is invalid sender address, then why the bounce rate is high only on Apple? Why not in gmail? I checked the Default sender. It is fine. The DMARC, SPF & DKIM is also working good. What's the reason? 

Hey everyone! We’ve sent a campaign to people who already have active subscriptions, but Klaviyo is tracking revenue from it, even though these contacts were already subscribed before the send.We’re trying to understand why Klaviyo is attributing Subscription Payment Succeeded to this campaign. Has anyone seen this before or knows how Klaviyo tracks it?

Hello everyone,I’m having some trouble setting up my "Added to Cart" flow. Although my other flows (like Abandoned Checkout) are working perfectly, I’m stuck on this one.When I try to set the trigger, I receive the following error message:“There are no add to carts found.”Because of this, I can't activate the flow, even though I see that visitors are adding items to their carts on my site.A few details: My other integrations and flows work fine. I am specifically trying to use the "Added to Cart" metric as a trigger. Does anyone know what might be causing this? Do I need to add an extra snippet of code to my theme, or is there a setting I might have missed?Thanks in advance for the help!

Reducing churn using Klaviyo flows requires a mix of personalization, automation, and timely engagement. Here’s a comprehensive approach: Welcome & Onboarding Flows – Engage new subscribers immediately with a series of emails or SMS messages that introduce your brand, highlight key products or services, and set expectations. Clear onboarding reduces confusion and increases satisfaction. Behavior-Based Segmentation – Track customer actions like purchase frequency, site visits, or abandoned carts. Segment inactive or at-risk customers and target them with tailored content, such as product recommendations or reminders. Win-Back Campaigns – Automatically trigger win-back flows for customers who haven’t engaged in a while. Offer incentives like discounts, exclusive products, or

We use Excel Power Queries to provide provide higher-level reporting that we need. Has anyone been able to figure out a way to get a skipped report out of Klaviyo that says more than just “Skipped”? We need a way to find the reason a message was skipped in order to diagnose and correct the reason(s) a message was skipped.Trying to do it through the Message “Recipient Activity” is no help. Skipped shows 11 but only two are present when you drill into the link.We may be missing a property, or a set of properties that is keeping us from seeing Profile-level reasons for Skips.Any ideas would be greatly appreciated.   

Hi everyone, I have emails with clicks, but the opens are NOT recorded. I’ve reached out to support. They told me to move the tracking pixel from bottom of the email to above the email. But it’s been 24 hours and it’s still the same. I’ve checked those who clicked on it. It says it’s not from bot clicks or machine opens, so it’s legit click from a real user. I’ve also checked my email placement via GMass. It’s landing in the inbox. Hope you could help!When the opens aren’t recorded and my open rates are going down. I need to open more flows. If opens are not reflecting the real number, I couldn’t scale my sends. So I really need to resolve this issue now.  

Hello Klaviyo Community,I was playing around with some attribution models and I have a couple of questions I was hoping you experts could help with. But first the context:I noticed that if I uncheck the Exclude Apple Privacy Opens box that my revenue for the last 30 days jumped up by $13K. I wanted to dig deeper into this so I saved the setting and took a recent campaign that performed well in terms of revenue generation before I unchecked the box. There were 15 people attributed to the revenue before unchecking the box and then there were 31 after. Taking a look at the who who were added it appears that they mostly never clicked (although some did) and that their open happened at a variety of different times after they received the email. Sometimes 43 minutes, sometimes 10+ hours later and even over a day later. And it appears that now subscriptions have entered the conversion metric.Questions:Why are the open times varied for people who su

Hi everyone,I wanted to open a discussion around the use of Klaviyo for syncing audiences to advertising platforms (Meta, Google, etc.), as we’ve been running into recurring challenges.On our side, segments are correctly updated in Klaviyo, but we often notice: significant delays in audience updates on ad platforms, noticeable gaps between Klaviyo segment sizes and the audiences actually available in Meta or Google, and more generally, limitations when working with more granular or highly dynamic segments. As we’ve looked into it, it doesn’t seem to be a bug per se, but rather a limitation of how these integrations work. Klaviyo feels very effective as a first-layer CRM audience, but more constrained when used as a primary “audience generator” for paid media at scale. 👉 I’d be really interested in hearing from others:

When a customer cancels a product subscription, I'm seeing a cancellation reason on their profile properties. But I don't know how those properties are being added. I haven't sent any such emails that captures cancellation reason.. We use ReCharge to manage subscription. 

Hi,we would like to add few more details in activity.At moment we have on “added to cart” event value,price,image url,ID,….etc but we want to add product description and variant name (size,color,type)does anybody know what to add and where.I found in event listener and on this pathcustom/plugins/klavi_overd/src/Klaviyo/Gateway/Translator/CartEventRequestTranslator.php but what to changethank You in advance

13 campaign emails were sent in the month of October, 2025. It was sent to few segments, but when checking the ‘Lists & segments section, I don't see any segments. There are 8 users in this account. So, I wanted to check if anyone has deleted the segment. But the activity log also doesn’t show data before November 11, 2025. Is there a common reason for this, or another way to access historical segments?The images below shows the activity log issue. It says “Data is available starting November 11, 2025.” 

I’m a Klaviyo account manager working across multiple eCommerce brands, been using klaviyo for 8-9 months now. I’m solid on execution (flows, campaigns, segmentation), but I want to get better at strategy. For those more senior in email/lifecycle:How did you level up strategically, and where did you actually learn it? Im also looking for more hands on work and eager to grow. Please contact me at @shealapointe2001@gmail.com 

There is a main product. That main product comes with a free tool kit which has 7 items in it. when someone add the main product to cart, then added to cart metric is triggered 8 times as shown in figure.  And when the abandoned cart email is sent, the dynamic product contains some random product among those 7 items instead of the main product. I want the links to be appeared for the main product.Here're the link address i used:Image: {{ event.ImageURL|default:'' }}Product name: {{ event|lookup:'Product Name'|default:'' }}Dynamic Product Link: {{ organization.url|trim_slash }}/cartLinks shown in image below:

Hi, I’m working with a new client. I want to understand why they’re growing in revenue vs LY, but I don’t really know how to make the report or how to compare performance year vs year taking into account that LY (2024) had less flows than 2025.

Hi everyone, I’m trying to get some input from other Klaviyo + Shopify users.We currently have both the Legacy (cookie-based) and the Shopify Added to Cart events active, and we’re seeing a consistent 3–4x difference in volume, with the Legacy event tracking many more adds to cart.Support explained this as expected behavior due to guest users and identity resolution, which makes sense in theory. Still, the gap feels quite large.I’m wondering if others are seeing similar ratios in practice, and whether moving fully to the Shopify event had any noticeable impact Thanks!

Hi, Eventough we have not changed anything in our settings, the parameter ?_kx is showing up at the end of our URL's. Klaviyo support says it's because the ‘email to website tracking’ is toggled on. And indeed, when turning this of, the parameter ?_kx is gone. However, we have not changed anything in our settings and the email to website tracking has always been on ‘on’. Anybody else encounters this issue?   

Hi Klaviyo,We are looking to build a custom Dashboard to track email opens/clicks/received numbers over time based on specific customer with Shopify tag.The setting and time frame is as below, however there are no data export and we click “save & run report”. However, we have checked one of the email with specific shopify tag “ORCE5099_existing”, the customer in the screenshot has received, opened record in November’2025.Wondering why the customer dashboard report was empty, and what should we do to adjust the setting?

Why can't my emails get an ‘Unsubscribe’ button at the top of email? You know that blue unsubscribe button by inbox provider like gmail.Like the one shown in image below: