Analytics and Deliverability

Find answers to your analytics and deliverability questions here.

  • 528 Topics
  • 1,541 Replies
Ashley I.
Rank
Ashley I.
solved this question

Subscribe page (Custom domain)

@robk123five To clarify my comment:​​​​​@David To and @inboxingmaestro are correct in that you would not be able to modify the URL in the st...
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inboxingmaestro
Rank
inboxingmaestro
solved this question

Not seeing revenue results from a campaign

Hey there,2 things you should keep in mind during ESP migration:Ensure migrating not just your customers, but also the blacklisted data (bou...
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inboxingmaestro
Rank
inboxingmaestro
solved this question

Gmail could not verify notice from email

Hi @thepowerofcopy It looks like domain misalignment and authentication related issues.Here’s what Klaviyo recommends:Root domain: mysite.or...
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528 Topics

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Contributor IV
brendonbrownContributor IV
asked in Analytics and Deliverability

Growth reports by List/Segment

Clients in general like to know how many emails are on their list and how many have been added over given time. I am aware of Growth reports for each list, but also that they are not available for segments, and since there is no general report, it would be impossible for me to screenshot or walk them through each list’s growth report weekly. I am looking to give clients a birds-eye snapshot of weekly growth by key Lists or Segments, something that should be available in Analytics dashboard, but I just cannot find it. I need to show how many subscribers added / removed from the total of key segments / lists by week or month. I would be happy to use custom reports with my own graphing software, but there’s no “All Time” timeframe, so there’s no way to get an accurate total, and it’s my understanding that “Subscribed to List” does not include manual imports or quick adds.  

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retention
Partner - Platinum
2 days ago
B
Contributor IV
blissyContributor IV
asked in Analytics and Deliverability

Will changing the sender email (same domain) negatively impact deliverability?

Let’s say you’ve been sending from john@abc.com and now change it to jill@abc.com

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inboxingmaestro
Partner
2 days ago
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Contributor IV
Darren CContributor IV
asked in Analytics and Deliverability

Sales not attributed to email sends

Hi guys,Am encountering a weird issue here. I sent out an EDM on 12th September and it has generated a sale on 15th September. I’ve checked the order and they did made a purchase on the product featured in the EDM, had an internal team to cross check and it is to that particular segment as well.By right the sale should be attributed to the email, yet the sale was not reflected anywhere on the campaign reporting to date (not even on previous email sends too). By right, Klaviyo have a 5 day attribution window (if I’m not mistaken) but it is weird that the sale is not showing up anywhere. The sent email had UTM tracking links on all of the products as well which is quite off. May I understand what could be the issue here? Thanks for the help!

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Contributor IV
5 days ago
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Contributor I
yayificationsContributor I
asked in Analytics and Deliverability

Subscription orders being falsely attributed to marketing? How to fix?

Hi!I have a recurring monthly subscription item in my Shopify store so each month customers are billed on repeat. I’ve noticed that following a campaign, customers’ subscription orders are being attributed to the campaign’s generated revenue. I assume this is because their automated order bills after they viewed the campaign, but they were going to make the order anyway as it’s on repeat. Is there a way I can stop this showing as attributed to marketing, as it’s hugely skewing my data?Thanks!

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David To
Community Manager
8 days ago
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Contributor I
MuffedisContributor I
asked in Analytics and Deliverability

Logo Not Showing in Inbox Preview

Hello everyone,We've been sending out emails for quite some time without any issues, but recently, I've noticed a problem. Our logo no longer appears in the email previews; instead, it's showing a question mark. Strangely, we haven't made any changes to our settings.Has anyone encountered a similar problem or has an idea about how to fix this issue? Your insights would be greatly appreciated.Thank you in advance!

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Contributor I
8 days ago
I
Contributor I
it magicContributor I
asked in Analytics and Deliverability

Custom Integration with Klaviyo Not Showing Data: Need Help with 'Viewed Product' Tracking

I have a custom-built e-commerce website, so I can't use built-in integration solutions. I've created the 'Viewed Product' tracking on the client side, with guidance from the Klaviyo article: “Integrate a platform without a pre-built Klaviyo integration” that can be found here:https://developers.klaviyo.com/en/v1-2/docs/guide-to-integrating-a-platform-without-a-pre-built-klaviyo-integrationI have this in the header of my website:<script type="text/javascript" async="" src="https://static.klaviyo.com/onsite/js/klaviyo.js?company_id=xxxxx"></script>and this in the body of my product page: <script>            var _learnq = _learnq || [];            var item = {                "ProductName": "Color Bracelet",                "ProductID": "25100",                "SKU": "10210",                "Categories": [["therapy","bracelets"]],                "ImageURL": "https://www.imageurl.com",                "URL": "https://www.websiteurl.com?productid=25100",                "Bran

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David To
Community Manager
8 days ago
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Contributor I
KbyingtonContributor I
asked in Analytics and Deliverability

Im so new I havent even sent an email out yet

Hello!Just started using Klayvio today! I am brand new at my company and have just got my new work email. I am working on my first email to send our through Klaviyo and sent a test email to my gmail account.It was filtered into my “promotions” tab! How on earth could they figure that out? My email is brand new, klaviyo is brand new… was it the subject line? The preview text? How can I aviold this in the future?  

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chelsgrove
Partner - Gold
9 days ago
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Contributor I
HDarlingContributor I
asked in Analytics and Deliverability

Tracking link clicks in emails.

Brand new here and I’m wondering if it’s possible to track a link click inside a flow that triggers an entirely new flow?

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Contributor I
9 days ago
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Contributor I
GaryV_123Contributor I
posted in Analytics and Deliverability

Where can I find statistics about customer behavior on ecommerce websites?

For example, the popular Klaviyo statistic that 70% of shoppers abandon their cart. I’m trying to get a statistic of how many people add an item to their cart vs. actually start the checkout.  I want to create a social post to highlight the need for an abandoned checkout & an abandoned cart post. Comment your favorite sites with similar information down below please Thanks so much

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KatherineB
Partner - Platinum
9 days ago
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Contributor IV
enesContributor IV
asked in Analytics and Deliverability

GA4 Source/medium discrepancy and UTM Param Set-up Confusion

Hi, I’d opened this topic on GA forum but hadn’t got any responses. First, I will share what I wrote on this topic. We have an issue with the data coming from Klaviyo. I will try to demonstrate with some screenshots. I can assure you that all the UTMs on Klaviyo correctly working. We have some campaigns have been sent as well as automated flows sending regularly. Though I am able to review campaigns on GA, I cannot see the orders/revenue coming from flows. Plus, it shows the source as "Unassigned". When the revenue comes from Flows it was showing the source as "Direct". However, I resolved this since the problem based on the url ending with "/" slash. Now, this one is fixed but we just got an order from the flow but it shows source/medium as Klaviyo / campaing. It needs to be klaviyo / flow. Also, the rest of the problems still going on.     And then I will explain what I go through currently.  I’ve just changed the default UTM’s by referring to these 2 topics. You can see the default

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Contributor IV
10 days ago
A
Contributor I
abakkenContributor I
asked in Analytics and Deliverability

High Bounce Rate on Flow | Fake Email Addresses - Help!

Hi,I am auditing all of our live flows and I came across our Abandoned Cart Flow which has an unusually high bounce rate across the board at almost 9%. Upon looking into the analytics, I found that there is a long list of fake emails: Do you know why this would happen or how to prevent it? 

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David To
Community Manager
16 days ago
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Contributor I
gemmatoysContributor I
asked in Analytics and Deliverability

How do you know if emails are going into spam?

Is there anyway to check if the emails are going into customer’s spam inboxes?The emails dont go into spam for me

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W
Problem Solver I
18 days ago
S
Contributor I
ShimeeContributor I
asked in Analytics and Deliverability

How can I filter the multi-metric custom report by campaign?

I am currently making a multi-metric custom report where it shows all the metrics per day. However I cannot filter this by Campaign. I tried using UTM Campaign as group filter but the placed order value became $0 for all campaigns. Need help on this one. Thanks!

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S
Contributor I
23 days ago
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Contributor I
MayClayContributor I
asked in Analytics and Deliverability

¿Por qué mis correos electrónicos van a la carpeta de correo no deseado?

Buenas, tengo un problema y es que la gente que registra su email en el popup aparece como que no abre el email, eso es porque les llega a correo no deseado. Lo he probado por mí misma con varias cuentas que tengo de correo y efectivamente me llegan a la bandeja de correo spam. ¿Cómo lo puedo arreglar o qué puedo hacer?. Muchas gracias y un saludo. 

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Taylor Tarpley
Community Manager
23 days ago
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Contributor III
BriannaContributor III
asked in Analytics and Deliverability

Smart Send Time: Effectiveness Considering Inflated Open Rates?

We haven’t yet completed the necessary steps in Klaviyo for Smart Send Time, but I am curious: How effective is the Smart Send Time data/tool in Klaviyo now given the inflated open rates due to increased proxy opens by mailbox providers? (e.g., Apple’s Mail Privacy Protection, and others.) At the time I first heard about Smart Send Time in Klaviyo a couple of years ago, it seemed that it was primarily based on opens. Are other engagement stats factored into this determination, as well?Has anyone gone through the steps for Smart Send Time and found its implementation to increase recipient engagement and ultimately deliverability? The steps aren’t complex, but I’m just wondering if it’s worth the time and effort or not and how effective it is considering proxy opens.Thank you!

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inboxingmaestro
Partner
25 days ago
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Contributor I
L_CrystalContributor I
asked in Analytics and Deliverability

Apple Mail Privacy Protection (MPP) affecting open rates

Hi there!We’ve been trying out different strategies to improve our click rates (on an average our click rates are at 0.6% for a Home & Gardens e-comm brand). Our open rates have been performing relatively well, on an average of 30%. But recently, we created a segment to exclude Apple Mail Privacy Protection (MPP) opens and added this segment to our campaigns. Since then, our open rates have been declining really badly at 10% but our click rates have improved to an average of 0.8%. We have a sitewide sale coming along and we’re really worried that with this open rate, we’re unable to make the best of our database for the sitewide sale. What’s the best way improve our metrics and reach out to our database in the most effective way?

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inboxingmaestro
Partner
25 days ago
S
Contributor II
saksmotoContributor II
asked in Analytics and Deliverability

How to include the subscribers email to URL?

Hi I’m about to do a viral loops integration and because of that I need to include the subscribers email into the button URL. Like so: https://www.example.com/refer/?email=*|E-MAIL|*&autoDetect=1&autoTrigger=1I cannot find the tag that will show the subscribers email in the E-MAIL field above.Is there a place where all the tags are listed? Best 

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inboxingmaestro
Partner
25 days ago
jennifer.brisebois
Klaviyo Employee
jennifer.briseboisKlaviyo Employee
posted in Analytics and Deliverability

Yea or nay: Should you cross-sell or up-sell in transactional emails?

What the law says 📃 Why you need to be thoughtful about your approach 💭 Appropriate techniques for cross-selling and up-selling 👍 Bonus! 💥 Create the best experience by building cross-sells and up-sells into the rest of your customer journey.📌 NOTE: the following applies only to recipients in the United States who fall under protection of the CAN-SPAM Act. It’s no secret that transactional emails have the highest engagement rates of any email message type. The reason recipients open transactional emails at such high rates is because they contain important transaction-related info and are time-sensitive. If someone is receiving a transactional email, they have already given money to a brand and are waiting to make sure they receive the correct product, and that it will arrive on time. For the sake of this post, let’s get specific and define what we’re talking about when we say “transactional email”.  A transactional email is defined as an essential, non-marketing digital communicat

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jennifer.brisebois
Klaviyo Employee
25 days ago
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Contributor I
jeet.krivyContributor I
asked in Analytics and Deliverability

event for app integration

if I integrate my android/iOS application with klaviyo, which events will I get?

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David To
Community Manager
26 days ago
Dang Le
Contributor IV
Dang LeContributor IV
posted in Analytics and Deliverability

What should we do about IOS 17 Blocking UTM Tracking in the near future?

Hello Klaviyo community!I hope everyone’s having a great day!The emergence of user data protection systems from IOS 14 and 15 made tracking and measuring KPIs difficult. And UTM Tracking - a way to track the effectiveness of marketing campaigns by adding parameters to links, helped us solve this problem. I love that Klaviyo did a great job with UTM tracking. This feature has been working very well and helps us to measure the effectiveness of Flows and Campaigns.However, iOS 17 now has a new feature called Link Tracking Protection, which automatically removes tracking parameters from links that are clicked on in Mail, Messages. This means that email marketers who are using UTM tracking to track their iOS 17 traffic will no longer be able to see accurate data.I did some research and it seems like one feasible option is to use Private Click Measurement (PCM), which is a new Apple feature that allows marketers to track ad campaign conversion metrics without revealing individual user activi

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Dang Le
Contributor IV
26 days ago
C
Contributor IV
CC_ArdMoorContributor IV
asked in Analytics and Deliverability

Klaviyo Flow Reporting

Can anyone see their flow data in GA4?  My campaigns are pulling through but not the flows for some reason.I’ve also tried creating a custom channel grouping in GA4 and changed the source/medium in Klaviyo to match it and that not working either.Could it be the order of the channel groupings?  And flows are perhaps lower down in the attribution model?

5
bluesnapper
Partner
29 days ago
M
Contributor I
megkContributor I
asked in Analytics and Deliverability

Bounce rate increasing exponentially?

Hello,We’ve implemented a dedicated domain and a dedicated ip address, and we’re having a wild amount of email bounces for engaged customers — below you can find the bounce specifics:Klaviyo bounce category: Invalid Sending Address$bounce_delivery_info:action_id:add_exclusion: true code: 4.1.8ip: 168.245.121.105is autoresponder: false reason: 450 4.1.8 <bounces+22054145-9bed-[email]=[recipient domain]@wine.sommselect.com>:Sender address rejected: Domain not foundtype: blocked Any/all help and suggestions on how to remedy this would be greatly appreciated, we’re at a loss at the moment! 

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G
Problem Solver I
30 days ago
D
Contributor I
Decision making time frameContributor I
asked in Analytics and Deliverability

Can I generate a report to see how long a new subscribers takes to make a purchase?

Hi, I am looking at generating a report to see how long a customer takes to make a buying decision. I wanted to know if this was possible.  in order words measuring the time from when a customer first visits our website to when they place an order. This would be typically measured in days.  

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David To
Community Manager
1 month ago
B
Contributor II
Becky CContributor II
asked in Analytics and Deliverability

Single Campaign Shows as 2 in GA (not an AB test)

Hi there--a few times now a campaign I’ve sent has shown up as two separate campaigns in GA with slightly different names (e.g. “black+tort+bis+— miklos+&+porgy” and “black tort bis — miklos & porgy”. These aren’t AB tests so I have no idea why this is happening. Not a huge deal but makes reporting a little more tedious. Any ideas? Thanks!! 

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B
Contributor II
1 month ago
M
Contributor I
MischaContributor I
asked in Analytics and Deliverability

Dedicated sending domain for multiple accounts

Hello everyone,I'm currently using multiple accounts under the same email address because my team manages several e-commerce stores. However, since it's not possible to set up more than one dedicated sending domain, I'm wondering if I can use the same sending domain for all the other accounts and just change the "from" address.For example, if I set up the dedicated sending domain info@send.myshop.com, I can use it for all the other shops we have. This address will be used to send newsletters for each shop, but I want to display the email address that belongs to a specific online shop.My question is: can I just change the "from" address to the email that belongs to that specific online shop?Does it affect the main address of this specific shop?

6
D
Contributor I
1 month ago

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