Analytics

How can I see the daily revenue generated by campaign, based on the actual date of the purchase (not the send date)?I tried using Analytics → Dashboard, and it shows daily revenue, but it’s tied to the send date — so conversions that happen a day later aren’t included in the following day’s total.The same issue happens when I try with a custom report.Basically, I want to see the revenue that a campaign generated on day X, regardless of whether the email was sent on day X–1.Has anyone found a way to do this?

Why Can’t I Use Certain Event Data in Segments or Flow Splits?Hey Klaviyo Community,We’ve seen a lot of questions come up around using event data in segments or conditional splits — especially when it comes to fields like product names or categories from an order. If you’ve ever run into a situation where you think data should be available for filtering, but it’s not, this post is for you. The Core Concept: Top-Level vs Nested DataIn Klaviyo, only top-level event data can be used in segments and conditional splits.But what does that actually mean? Top-Level Data = Filter-FriendlyTop-level data is any field that sits directly on the event — no digging through arrays or nested objects needed.Example — Placed Order Event:{  "event": "Placed Order",  "email": "customer@example.com",  "total_price": 49.99,  "shipping_country": "USA"} These fields (total_price, shipping_country, etc.) can be used in filters and splits, like:total_price > 50   shipping_country = USA   Nested Data = Not Dir

Hi everyone,I’ve recently been working on a campaign focused on gaming monitors, and I’m amazed by how Klaviyo’s tools can make such a big difference in connecting with this audience. Gamers tend to respond best to personalized and visually appealing content, and Klaviyo’s segmentation and automation features make that process incredibly smooth and effective.One thing I’ve noticed is how much engagement improves when emails include targeted recommendations—like highlighting monitors based on past browsing or suggesting setup ideas for better gaming performance. It’s a great way to turn general interest into real action while keeping the messaging fun and relevant.I’d love to hear how others in the Klaviyo Community are using similar strategies. Have you found success with dynamic content, behavioral triggers, or storytelling emails for tech-related audiences? Sharing what works could help all of us deliver more impactful campaigns.Overall, Klaviyo continues to impress me with its flexi

Client OverviewThe client operates a single Shopify store with two domains: .com and .com.au. The store supports multiple currencies including USD, EUR, and AUD. All integrations between Shopify and Klaviyo are properly configured. Tracking SetupWe are currently using Shopify's Add to Cart and Checkout event metrics to monitor user interactions and conversions. Client Requirements Ensure the Add to Cart and Checkout flows function correctly across all regions. Display dynamic product pricing based on the user’s geographic location in marketing emails and website feeds. Issues Identified #Dynamic Product Feed in Klaviyo: Product prices in the Klaviyo dynamic cart table are showing in USD ($) by default. In some cases, the same product appears with both AUD and USD prices, and occasionally without a currency symbol, leading to user confusion. #Cart Flow Issue: The dynamic cart URL generated using the following template does not retain cart contents: Cart CTA: {{ organization.url|trim_sla

How is revenue exactly calculated from an email?

Ran into an issue the other day when we were looking at the click events for a specific campaign.  Here’s what’s going on:We see the click event for that campaign on the user’s profile.  We also see the user show up on the campaign Link Activity page for the campaign (for the specific URL that they clicked). However, the user doesn’t show up when we visit Recipient Activity » Clicked for that particular campaign.Is it possible that there’s a filter on the Recipient Activity » Clicked view that’s removing this particular user?

Hi there, We’re looking for a double opt-in alternative to prevent our list from being spammed. Recently we have been attacked by bots. I can see there are a lot of fake emails, but their domain is @gmail.com, so I can’t bulk delete them, segment them or do anything that’s not manual. I don’t understand how to prevent it from happening, because we have double opt-in activated.Any suggestions in how to prevent them and how to delete them?Shop is made in shopifyThanks.

I’m sure this has been asked a million times before however I could not find an answer that works.I’m using latest version of ShopifyI’m using latest version of Dawn Theme (15.4.0)I’ve got Klaviyo working sort of….VIEWED COLLECTION = works with the green Shopify bag iconADD TO CART = works with the green Shopify bag iconHowever, what I cannot get VIEWED PRODUCT or AD TO CART with the little dark GEAR icon.The only time those work is I use a different browser and add“?utm_email=learning@gmail.com” after the domain URL then go view a product or add to cart.What am I missing?

I’ve run into something and wonder if anyone knows the solution: I created a segment to filter profiles who purchased atleast once but never bought products in categories “Apparel” or “Jewelry.” Some older products didn’t have those categories assigned at the time of purchase. I went back and updated my catalog in Magento → now every product has the correct categories. In Klaviyo’s Product Catalog, I can see the updated categories correctly. But in the Activity Log of past profile events, the product attributes (categories) are still showing the old data. Is there a way to refresh/update product attributes in the Activity Log for past events? Or are those order events permanently stored as historical snapshots?

I have RFM data in Excel. I have data grouped by customer, with one row per customer. I have: 1. Number of purchases per customer. 2. Cumulative amount in dollars per customer. 3. Date of last purchase. Can I upload this information to Klaviyo (I have the analytics module) to perform RFM analysis?Or what columns should my CSV file have to perform the analysis?

I would love to be able to make a segment based on the order that the events took place. For example: Added to list XYZ THEN Received Email from flow ABC THEN Placed order

Hi All,I am trying to figure out the right implementation on my site to target only a segment of users using my personalization platform.Does anyone know if a form counts as viewed if the page loads but the CSS has the form hidden or set to display:none? I would like to keep my metrics clean.

I was just wondering if it’s best practice to check all the boxes to exclude clicks in Tracking & Reporting Data (under Settings > Attribution.We’ve excluded Bot clicks on both Email and SMS already. I’m a bit confused about the Apple Mail one.Any advice appreciated! TIA!  

I’ve recently started proper list cleaning, including excluding Unengaged subscribers from our regular emails and using a sunset flow to suppress unengaged subscribersOur open rates were always good at 45-55%. Since cleaning, our open rates are around 65-70%.As much as I’m delighted, I’m wondering if there’s something I should be aware of? Something that might be artificially inflating my metrics? Our click rate (+2.74% in the last 30 days) and attributed revenue have also seen an increase.We’re primarily a manufacturer/wholesaler, so B2C is a small part of what we do. Consequently, our mailing list is also small, so hopefully just a small, highly engaged audience.

Could you please let me know how it's perform-Channel Affinity (Klaviyo): We’re interested in testing Klaviyo’s Channel Affinity tool to better align messaging with subscriber preferences (email-first vs. SMS-first).  We see Labor Day as a good opportunity to pilot this. We’ll work on SMS messaging and would love to collaborate on executing this.Action: What are next steps to execute this  What do you need from kalviyo What do you need from client

How does Klaviyo aggregate converion rate (open rate) for many campaigns in the dahsboard into one total number - is it a weighted average based on total sends of the campaign, or is an unweighted ‘naive’ average of all conversion rates? in other words, do small campaigns contribute as much as big campaigns to thetotal conversion rate number?

Hello,I’ve been aked to send separate campaigns to my subscribers based on their preferred language—French and English.What I currently do is clone each campaign and send it to two separate segments: one for French-speaking subscribers and one for English-speaking ones.The challenge is that the size of these segments is very different, which impacts the overall performance of my campaigns. It’s also quite time-consuming to duplicate every campaign for just one topic.As a result, I’m seeing significantly weaker performance and lower engagement metrics from my French-speaking segment, which is skewing my overall campaign data and reports.Do you have any tips or alternative solutions to continue sending emails in each subscriber’s preferred language, while preserving healthy deliverability and more balanced performance?Thank you in advance!

The closest thing I can find in the client name metric is something called Gmail Image Proxy. 

I'm hoping you can explain why, when I go to send an email to my 14 and 30 Day Highly Engaged Segments, Klaviyo shows a suggestion to not send to a certain percentage of that segment because they "have not engaged in 30 days". This happens across multiple accounts that I manage. When I reached out to customer support via chat, the agent created a segment using Klaviyo's own "30 day engaged" segment builder and it still showed that message. The agent passed my issue to an email support agent, who sent me a canned response about Reputation Repair, and I never did get an explanation of why this happens, or how to fix it. I'd really appreciate any insights you have.

Can someone help me understand how Klaviyo’s Predictive Analytics are pulling in for Next Best Product on the customer profile? And is there a way to exclude certain products? 

Hi! I have really tried everything and so I’m wondering if the community might have a work-around. I would like to pull down a report on total # of clicks by URL and grouped by a specific custom property (so I can understand what links my audiences are engaging most with during a period of time to inform future content). For example, what URLs are most clicked grouped by CP: region, value: AMER. Anyone have any ideas or is this a functionality Klaviyo might add in the future?

I have multiple websites and have used Klaviyo for years. I'm down to one website account now since I was not seeing the ROI. Upon reviewing my analytics, I've identified that my open rate and click rates are both very low. My open rate typically ranges between 30% and 40% for my emails. My click rate is even worse, under 1%. I usually send a mix of promotional emails, sales emails, and informational emails on how to use the product, how to get the most out of it, and other relevant details. I wondering if anyone has advice of strategies that will improve these numbers. Thank you so much for your help.

I want to duplicate the metric "Track123 Shipment Status Update" to my another store "C'est La Vie" from Harper Manchester, can you help me step by step guide on how. I tried creating inside custom metric setting but it looks like it has to do with API from the store account. I'm not sure what to do next. 

I’m having an issue with my Viewed Product and Added To Cart metrics being recorded twice for a single Shopify event which is playing havoc with my flows. I have the standard Shopify integration live which pulls through everything perfectly, but I’m also getting a duplicate metric recorded which doesn’t have the variables I need or has them formatted in an unusable way. Klaviyo support were able to identify the source of the other metric as coming from this line of code, which is the Shopify native tracking solution Trekkie.This code is added via {{ content_for_header }} in the theme.liquid, which inserts this tracking code plus a whole lot of other core functionality to the site as well, so I can’t just get rid of it. Any suggestions on how I can resolve this? I don’t understand how this can only be happening with me when the Trekkie script is installed on all Shopify sites?

Is it possible to display the specific number of stock left for a dynamic product in an email (e.g., abandoned cart)? And if so, how?