Analytics

Hello everyone,I’m having some trouble setting up my "Added to Cart" flow. Although my other flows (like Abandoned Checkout) are working perfectly, I’m stuck on this one.When I try to set the trigger, I receive the following error message:“There are no add to carts found.”Because of this, I can't activate the flow, even though I see that visitors are adding items to their carts on my site.A few details: My other integrations and flows work fine. I am specifically trying to use the "Added to Cart" metric as a trigger. Does anyone know what might be causing this? Do I need to add an extra snippet of code to my theme, or is there a setting I might have missed?Thanks in advance for the help!

Reducing churn using Klaviyo flows requires a mix of personalization, automation, and timely engagement. Here’s a comprehensive approach: Welcome & Onboarding Flows – Engage new subscribers immediately with a series of emails or SMS messages that introduce your brand, highlight key products or services, and set expectations. Clear onboarding reduces confusion and increases satisfaction. Behavior-Based Segmentation – Track customer actions like purchase frequency, site visits, or abandoned carts. Segment inactive or at-risk customers and target them with tailored content, such as product recommendations or reminders. Win-Back Campaigns – Automatically trigger win-back flows for customers who haven’t engaged in a while. Offer incentives like discounts, exclusive products, or

We use Excel Power Queries to provide provide higher-level reporting that we need. Has anyone been able to figure out a way to get a skipped report out of Klaviyo that says more than just “Skipped”? We need a way to find the reason a message was skipped in order to diagnose and correct the reason(s) a message was skipped.Trying to do it through the Message “Recipient Activity” is no help. Skipped shows 11 but only two are present when you drill into the link.We may be missing a property, or a set of properties that is keeping us from seeing Profile-level reasons for Skips.Any ideas would be greatly appreciated.   

Hi everyone, I have emails with clicks, but the opens are NOT recorded. I’ve reached out to support. They told me to move the tracking pixel from bottom of the email to above the email. But it’s been 24 hours and it’s still the same. I’ve checked those who clicked on it. It says it’s not from bot clicks or machine opens, so it’s legit click from a real user. I’ve also checked my email placement via GMass. It’s landing in the inbox. Hope you could help!When the opens aren’t recorded and my open rates are going down. I need to open more flows. If opens are not reflecting the real number, I couldn’t scale my sends. So I really need to resolve this issue now.  

Hello Klaviyo Community,I was playing around with some attribution models and I have a couple of questions I was hoping you experts could help with. But first the context:I noticed that if I uncheck the Exclude Apple Privacy Opens box that my revenue for the last 30 days jumped up by $13K. I wanted to dig deeper into this so I saved the setting and took a recent campaign that performed well in terms of revenue generation before I unchecked the box. There were 15 people attributed to the revenue before unchecking the box and then there were 31 after. Taking a look at the who who were added it appears that they mostly never clicked (although some did) and that their open happened at a variety of different times after they received the email. Sometimes 43 minutes, sometimes 10+ hours later and even over a day later. And it appears that now subscriptions have entered the conversion metric.Questions:Why are the open times varied for people who su

Hi everyone,I wanted to open a discussion around the use of Klaviyo for syncing audiences to advertising platforms (Meta, Google, etc.), as we’ve been running into recurring challenges.On our side, segments are correctly updated in Klaviyo, but we often notice: significant delays in audience updates on ad platforms, noticeable gaps between Klaviyo segment sizes and the audiences actually available in Meta or Google, and more generally, limitations when working with more granular or highly dynamic segments. As we’ve looked into it, it doesn’t seem to be a bug per se, but rather a limitation of how these integrations work. Klaviyo feels very effective as a first-layer CRM audience, but more constrained when used as a primary “audience generator” for paid media at scale. 👉 I’d be really interested in hearing from others:

When a customer cancels a product subscription, I'm seeing a cancellation reason on their profile properties. But I don't know how those properties are being added. I haven't sent any such emails that captures cancellation reason.. We use ReCharge to manage subscription. 

Hi,we would like to add few more details in activity.At moment we have on “added to cart” event value,price,image url,ID,….etc but we want to add product description and variant name (size,color,type)does anybody know what to add and where.I found in event listener and on this pathcustom/plugins/klavi_overd/src/Klaviyo/Gateway/Translator/CartEventRequestTranslator.php but what to changethank You in advance

13 campaign emails were sent in the month of October, 2025. It was sent to few segments, but when checking the ‘Lists & segments section, I don't see any segments. There are 8 users in this account. So, I wanted to check if anyone has deleted the segment. But the activity log also doesn’t show data before November 11, 2025. Is there a common reason for this, or another way to access historical segments?The images below shows the activity log issue. It says “Data is available starting November 11, 2025.” 

I’m a Klaviyo account manager working across multiple eCommerce brands, been using klaviyo for 8-9 months now. I’m solid on execution (flows, campaigns, segmentation), but I want to get better at strategy. For those more senior in email/lifecycle:How did you level up strategically, and where did you actually learn it? Im also looking for more hands on work and eager to grow. Please contact me at @shealapointe2001@gmail.com 

There is a main product. That main product comes with a free tool kit which has 7 items in it. when someone add the main product to cart, then added to cart metric is triggered 8 times as shown in figure.  And when the abandoned cart email is sent, the dynamic product contains some random product among those 7 items instead of the main product. I want the links to be appeared for the main product.Here're the link address i used:Image: {{ event.ImageURL|default:'' }}Product name: {{ event|lookup:'Product Name'|default:'' }}Dynamic Product Link: {{ organization.url|trim_slash }}/cartLinks shown in image below:

Hi, I’m working with a new client. I want to understand why they’re growing in revenue vs LY, but I don’t really know how to make the report or how to compare performance year vs year taking into account that LY (2024) had less flows than 2025.

Hi everyone, I’m trying to get some input from other Klaviyo + Shopify users.We currently have both the Legacy (cookie-based) and the Shopify Added to Cart events active, and we’re seeing a consistent 3–4x difference in volume, with the Legacy event tracking many more adds to cart.Support explained this as expected behavior due to guest users and identity resolution, which makes sense in theory. Still, the gap feels quite large.I’m wondering if others are seeing similar ratios in practice, and whether moving fully to the Shopify event had any noticeable impact Thanks!

Hi, Eventough we have not changed anything in our settings, the parameter ?_kx is showing up at the end of our URL's. Klaviyo support says it's because the ‘email to website tracking’ is toggled on. And indeed, when turning this of, the parameter ?_kx is gone. However, we have not changed anything in our settings and the email to website tracking has always been on ‘on’. Anybody else encounters this issue?   

Hi Klaviyo,We are looking to build a custom Dashboard to track email opens/clicks/received numbers over time based on specific customer with Shopify tag.The setting and time frame is as below, however there are no data export and we click “save & run report”. However, we have checked one of the email with specific shopify tag “ORCE5099_existing”, the customer in the screenshot has received, opened record in November’2025.Wondering why the customer dashboard report was empty, and what should we do to adjust the setting?

Why can't my emails get an ‘Unsubscribe’ button at the top of email? You know that blue unsubscribe button by inbox provider like gmail.Like the one shown in image below: 

I’ve found a few 2-3 year old threads asking similar questions with no real solution; checking to see if there’s anything newer.Many subscribers come to our site with intent to purchase from ads. They sign up for the Welcome offer to save 10% on that first purchase. We need to see what item(s) they buy from the Welcome flow to further improve subsequent flows and campaigns - but the only way to see the items seems to be individually opening the subscriber profile for every person who places an order then searching through their events to see what they bought. Not practical at scale.Are there other ways to get a report or export of all orders placed from a specific flow, with the product(s) purchased actually listed (not just SKU or order number)?

I checked the klaviyo onsite tracking, it is working. it is tracking all events except for added to cart metric. i tried a lot but can't get that metric. when i try creating a cart abandoned flow it says “We have not received any recent Added to Cart events.” How do i get the metric?do we need to set the code snippet in shopify custom liquid? If yes, then where is the code? if we still need the code then why did klaviyo removed the snippet code from every page of their site? why are they not giving us code? can anybody provide me the code and guide me how to install it properly in shopify?Thanks.

Need assistance on dedicated sending domain. 4 days ago i set dedicated sending domain on kalviyo, but after that we are not receiving any replies from our customers. and today the sending domain is disconnected from klaviyo. The domain is from Godaddy. i have selected dynamic routing. i don't know where the problem is.

Hi everyone,I need clarification on how Klaviyo billing works.My billing cycle is from the 10th to the 10th.I currently have 330,000 active profiles and my plan allows 3,300,000 email sends, but I only use about 50–60% of that send limit.My monthly cost is $3,395.My question is:If I don’t want to delete or suppress profiles, and I only want to reduce my email-send quota, can I customize my plan to lower the price?I’m not using the full send allowance shouldn’t the cost be lower if I send fewer emails?If I were to hypothetically move to a smaller profile tier (ex: 20,000 profiles), what would the pricing look like?I just want to understand whether reducing email usage affects billing, or if pricing is strictly based on active profile count.Thanks! 

I tried to reply to my own email that I sent from klaviyo, but the message didn't get sent. Instead i got a message from ‘Mail Delivery Subsystem’ that says “Message may contain a virus. Your message wasn't delivered because it may contain a virus.”This way I can't get any reply from customer.The dedicated sending domain is verified and connected as shown by klaviyo. what might be the problem?Thanks.

I tried to reply one of the emails, but the message won't get sent. Instead i got a message from ‘Mail Delivery Subsystem’ that says “Message may contain a virus. Your message wasn't delivered because it may contain a virus.”The sending domain seems to be fine. what might be the problem?

We’re finishing up moving to a new consent management platform, and our partner flagged that even when users have opted out from all tracking we’re still sending data to Klaviyo from the front-end pixel.We are using the Klaviyo app embed to get the klaviyo script onto our site. I moved it into Google Tag Manager so that it would only send data to Klaviyo if the proper consent signals are present. That worked, but it broke our Item Viewed metric tracking. Is it possible to use the Klaviyo app embed in a way that is compliant? How do I get the benefits of the pixel while also respecting customers’ privacy choices?

Hi,We have klaviyo events such as this on every profilecreated_at: 2025-11-24T21:36:41.084Zinitiated_by_user_id: nulltype: task_completedid: 15303601target_type: Taskenvironment: productionconsumer_id: ed42321a-d65f-4794-9bbf-1a2cb79e76edtarget_id: 9ec15878-3395-4427-a18e-e49b58cdf673updated_at: 2025-11-24T21:36:41.084Zi want to create an report for the following  select consumer_id, type, count(*) from all events  group by consumer_id, typei tried going through the documentation for custom report using metrics https://help.klaviyo.com/hc/en-us/articles/360046242952  and also the documentation for using metrics aggregate apis ht

I received a reply to one of my Klaviyo campaigns, but the reply came from a no-reply email address, and when I try to look up the person in Klaviyo, the email address does not exist in my Profiles.I want to search for this recipient (or find out who they are) using the email address they replied from, but Klaviyo search shows no matching profile.