Analytics

Hi everyone,   I've hit a wall with Shopify pixel event tracking and I've exhausted  everything in the docs, so I'd appreciate input from the community or Klaviyo  staff.   The issue:  None of the Shopify-branded behavioral events (Added to Cart, Checkout  Started, Viewed Collection, Submitted Search) track for visitors who were  identified by submitting a Klaviyo popup form. The only visitors who get these  events are those logged into a Shopify customer account or who entered their  email at checkout.   The Klaviyo cookie itself is working: those same popup-identified profiles  show Active on Site and Form submitted by profile events immediately. So  Klaviyo knows exactly who they are — the Shopify-branded events just never  associate with them.   What I've already verified (before anyone sends the checklist 🙂):   - Integration connected to the correct store; app embed on; klaviyo.js  confirmed loading in page source  - Onsite tracking → Track behavioral events enabled; the Shopify-

We received an attendee email list from a sponsored event (approximately 800 contacts). We'd like to send a follow-up email through Klaviyo, but we want to avoid negatively impacting our sender reputation or deliverability.What is the recommended best practice for importing and emailing these contacts? Should they be added to a separate list and warmed up with a dedicated campaign first?If the recommendation is to keep them on a separate list initially, what is the best way to migrate engaged contacts to our primary marketing list over time while maintaining good list hygiene and sender reputation?

Hi! I am trying to create a custom metric for Ordered Product that excludes orders where someone was making an exchange or warranty request. We have a high rate of product exchanges based on size, so when using Marketing Analytics it looks like we have a ton of customers ordering the exact same item 1-2 weeks after first purchase. We know this isn’t accurate and that these are just people submitting exchanges for a different size. Since the original orders aren’t refunded in Shopify, they’re not being filtered out of Ordered Product. I filter the exchanges out from our Placed Order metric using order tags, but since order data isn’t passed with the Ordered Product metric, I’m not sure how to handle that. Does anyone have a good idea of how to filter these exchanges out so that our suggested next best product and repeat purchase timing data actually are helpful?

Hello everyone,I’m having some trouble setting up my "Added to Cart" flow. Although my other flows (like Abandoned Checkout) are working perfectly, I’m stuck on this one.When I try to set the trigger, I receive the following error message:“There are no add to carts found.”Because of this, I can't activate the flow, even though I see that visitors are adding items to their carts on my site.A few details: My other integrations and flows work fine. I am specifically trying to use the "Added to Cart" metric as a trigger. Does anyone know what might be causing this? Do I need to add an extra snippet of code to my theme, or is there a setting I might have missed?Thanks in advance for the help!

Hey everyone! We’ve sent a campaign to people who already have active subscriptions, but Klaviyo is tracking revenue from it, even though these contacts were already subscribed before the send.We’re trying to understand why Klaviyo is attributing Subscription Payment Succeeded to this campaign. Has anyone seen this before or knows how Klaviyo tracks it?

Hi all,I’ve been running separate popups for desktop and mobile. The offer is always the same: 10%.However, the gap between the submit rates is huge. Desktop has never been above 1.5%, while mobile is usually around 6%.About two years ago, our desktop submit rate dropped significantly from around 3.5% to 1%, or even below 1%. Since then, I’ve tested everything: design, placement, time delay, etc., but nothing has helped.Mobile collects SMS subscribers, while desktop collects email subscribers. I also reached out to support, but they don’t see any issues on their side.Has anyone had a similar experience or found a way to solve this? 

I may be missing something, so I’m hoping someone can point me in the right direction.We are currently running a Meta ad for a specific product, and I wanted to build an audience in Klaviyo of people who abandoned a cart containing that product. My goal was to use that audience for retargeting or to create a lookalike audience in Meta.When I go into Analytics, I can see reporting for the product itself, but I do not see a way to connect that product data back to the individual profiles or abandoned carts associated with it. Seeing the product performance is helpful, but without being able to identify or segment the customers connected to that activity, it feels somewhat limited for this use case.Am I looking in the wrong place, or is Klaviyo not able to create a segment of profiles who abandoned checkout with a specific product in their cart?Any guidance would be appreciated.

Hi, we use the Klaviyo API to extract most of the different data entities from Klaviyo. However, there is no API for Klaviyo Attribution Settings, so calculating attributed orders values from events & order data is impossible without manually grabbing attribution settings from the Klaviyo UI.Additionally, any time one of our clients changes Attribution Settings, someone needs to remember to go manually grab those updates.Can we get API Access to Klaviyo Attribution Settings? It would be life-changing.

I created the Klaviyo Product Review Flow - when the customer clicks on the review link, where does it take them to? AND, how do I view the feedback from the review ?

Hi,On my dashboard for the account, the funnel card has changed to be rounding up my stats. For example my delivery rating is 100% - but normally it would show as 99.78%Open rate is showing 66% but it would normally be 65.78%For click rate it is showing as 2%, but it should be 1.6% I reached out to support but they say this is normal, however in the document for the dashboards the examples Klaviyo shows are showing decimal points. It’s causing a lot of extra work for me and not giving a full insight into the performance. Is anyone else experiencing this?  What my account is looking like: What Klaviyo dashboard doc says it should look like: 

Hi there, We’re looking for a double opt-in alternative to prevent our list from being spammed. Recently we have been attacked by bots. I can see there are a lot of fake emails, but their domain is @gmail.com, so I can’t bulk delete them, segment them or do anything that’s not manual. I don’t understand how to prevent it from happening, because we have double opt-in activated.Any suggestions in how to prevent them and how to delete them?Shop is made in shopifyThanks.

There is a main product. That main product comes with a free tool kit which has 7 items in it. when someone add the main product to cart, then added to cart metric is triggered 8 times as shown in figure.  And when the abandoned cart email is sent, the dynamic product contains some random product among those 7 items instead of the main product. I want the links to be appeared for the main product.Here're the link address i used:Image: {{ event.ImageURL|default:'' }}Product name: {{ event|lookup:'Product Name'|default:'' }}Dynamic Product Link: {{ organization.url|trim_slash }}/cartLinks shown in image below: 

Hi everyone,I wanted to open a discussion around the use of Klaviyo for syncing audiences to advertising platforms (Meta, Google, etc.), as we’ve been running into recurring challenges.On our side, segments are correctly updated in Klaviyo, but we often notice: significant delays in audience updates on ad platforms, noticeable gaps between Klaviyo segment sizes and the audiences actually available in Meta or Google, and more generally, limitations when working with more granular or highly dynamic segments. As we’ve looked into it, it doesn’t seem to be a bug per se, but rather a limitation of how these integrations work. Klaviyo feels very effective as a first-layer CRM audience, but more constrained when used as a primary “audience generator” for paid media at scale. 👉 I’d be really interested in hearing from others: Are you experiencing similar limitations? How are you currently using Klaviyo audiences for ads (retargeting, exclusions, lookalikes, etc.)? Have you added other

I am wanting to know if there is a way to pull our customers to understand if they have moved from converting on campaigns to converting on flows and also be able to break this out by new vs returning customers. Would be helpful to see how they move and interact with emails. 

I am testing offers in a popup form. But I can't go beyond 3%. Right now it's not even 2%. I tried every offers, but don't know what's the problem. Is there anything else I need to check or I am missing something? The popup triggers at 7 seconds, have exit intent and triggers on 85% scroll. The brand is doing $65k a month and the traffic is from meta ads. 

Whenever you add a custom range to the Subscriber Growth Dashboard, it says “vs previous period.” What is the previous period?Is there a way to customize this so we could define the previous period?  

Why the wheel doesn't spin when I click button? When I enter my email address and click the spin button, it shows loading or buffering like icon and shows next step. The wheel does not spin.There are 6 offers in the wheel while only one is set to be the final offer with 100% probability and other with 0% probability.

Hi everyone,I'm currently setting up the email infrastructure for my new store, Okaystickers. . We specialize in custom vinyl stickers, and one of our biggest operational challenges is handling customer-uploaded artwork that isn't print-ready (low resolution or wrong format).I’m curious how other merchants in the "Customized Goods" niche are using Klaviyo to automate this.Here is the workflow I’m currently testing: Trigger: Order placed. Conditional Split: Check if the "Artwork Approved" tag (from our Shopify app) is false. Action: Send a dedicated "Action Required: High-Res File Needed" email with specific instructions on vector formats. My question to the community: Have any of you tried using Dynamic Image Blocks to show the low-res preview directly in the Klaviyo email to create a visual "proof"? I want to reduce the back-and-forth friction as much as possible before we hit the printer.Would love to hear your thoughts or if there's a specific flow template you'd recommend for t

I have been seeing a high number of bounce rates in Apple. The reason is invalid sender address. If there is invalid sender address, then why the bounce rate is high only on Apple? Why not in gmail? I checked the Default sender. It is fine. The DMARC, SPF & DKIM is also working good. What's the reason? 

Reducing churn using Klaviyo flows requires a mix of personalization, automation, and timely engagement. Here’s a comprehensive approach: Welcome & Onboarding Flows – Engage new subscribers immediately with a series of emails or SMS messages that introduce your brand, highlight key products or services, and set expectations. Clear onboarding reduces confusion and increases satisfaction. Behavior-Based Segmentation – Track customer actions like purchase frequency, site visits, or abandoned carts. Segment inactive or at-risk customers and target them with tailored content, such as product recommendations or reminders. Win-Back Campaigns – Automatically trigger win-back flows for customers who haven’t engaged in a while. Offer incentives like discounts, exclusive products, or personalized recommendations to encourage return visits. Post-Purchase Engagement – Keep customers engaged after a purchase with thank-you emails, product care tips, or complementary product suggestions. Th

We use Excel Power Queries to provide provide higher-level reporting that we need. Has anyone been able to figure out a way to get a skipped report out of Klaviyo that says more than just “Skipped”? We need a way to find the reason a message was skipped in order to diagnose and correct the reason(s) a message was skipped.Trying to do it through the Message “Recipient Activity” is no help. Skipped shows 11 but only two are present when you drill into the link.We may be missing a property, or a set of properties that is keeping us from seeing Profile-level reasons for Skips.Any ideas would be greatly appreciated.   

Hi everyone, I have emails with clicks, but the opens are NOT recorded. I’ve reached out to support. They told me to move the tracking pixel from bottom of the email to above the email. But it’s been 24 hours and it’s still the same. I’ve checked those who clicked on it. It says it’s not from bot clicks or machine opens, so it’s legit click from a real user. I’ve also checked my email placement via GMass. It’s landing in the inbox. Hope you could help!When the opens aren’t recorded and my open rates are going down. I need to open more flows. If opens are not reflecting the real number, I couldn’t scale my sends. So I really need to resolve this issue now.  

Hello Klaviyo Community,I was playing around with some attribution models and I have a couple of questions I was hoping you experts could help with. But first the context:I noticed that if I uncheck the Exclude Apple Privacy Opens box that my revenue for the last 30 days jumped up by $13K. I wanted to dig deeper into this so I saved the setting and took a recent campaign that performed well in terms of revenue generation before I unchecked the box. There were 15 people attributed to the revenue before unchecking the box and then there were 31 after. Taking a look at the who who were added it appears that they mostly never clicked (although some did) and that their open happened at a variety of different times after they received the email. Sometimes 43 minutes, sometimes 10+ hours later and even over a day later. And it appears that now subscriptions have entered the conversion metric.Questions:Why are the open times varied for people who supposed using MMP? I thought the open was inst

When a customer cancels a product subscription, I'm seeing a cancellation reason on their profile properties. But I don't know how those properties are being added. I haven't sent any such emails that captures cancellation reason.. We use ReCharge to manage subscription. 

Hi,we would like to add few more details in activity.At moment we have on “added to cart” event value,price,image url,ID,….etc but we want to add product description and variant name (size,color,type)does anybody know what to add and where.I found in event listener and on this pathcustom/plugins/klavi_overd/src/Klaviyo/Gateway/Translator/CartEventRequestTranslator.php but what to changethank You in advance