Replies posted by JennM

1 Reply

Taylor TarpleyCommunity Manager

published in News & Announcements

March Shoutouts: Checkout a Hot Tip about Coupon Expiration Dates and Warming Your Account!

Great questions @Taylor Tarpley! To your first question:I always suggest that folks think about putting in an expiration on all of their coupons codes/running promotions. Creating an expiration obviously creates a sense of urgency for your customers, but more importantly, shows the true value of the coupon or that given promotion. You want your customers to see that these types of sales/promotions are something special and they should act on them fast.With this in mind, it’s not only important to think about how long you run your promotion, but how many coupons you saturate your audiences with. You do not want to keep pushing coupons every month to the same audiences, but rather strategically plan out your coupons to align with key customer dates (e.g., anniversaries, VIP status reached, birthdays, etc.), and also key seasonal times of year (e.g., Black Friday/Cyber Monday, Spring Sales, end of year/stock purge sales, etc.). You can align your expiration periods to the type of coupon o

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2 years ago

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