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NEW Academy course: Grow your business with Klaviyo’s Google Ads integration Enroll in this course today to learn how to make the most of this powerful integration. More specifically, you’ll learn how to: Integrate Klaviyo and Google Ads Create an ad strategy across Google (e.g., Google search, Youtube, webpages, etc.) Build Google audiences using Klaviyo segments Apply ad best practices Publish targeted ad campaigns Analyze the results of your ads Register today and learn at your own pace!Get started
When budgets get tighter, it's important to drive growth through the cost-effective channels you fully own: your website, email, and SMS. With new features designed to help convert more site visitors, drive revenue, and optimize your account, you can make every customer touchpoint count. Want to see these features in action? Join our upcoming live sessions: Feature walkthroughs Developer Q&A Convert more website visitorsTurn more website visitors into long-time customers with robust sign-up form functionality. Dynamic blocks for signup forms Learn moreScheduled forms Learn moreFull-page forms Learn more Drive more revenueBuild a well-integrated marketing strategy with features that help you move faster and expand your reach to more customers.SMS assistant Learn moreSMS in New Zealand Learn moreIn-editor product feeds Learn more Optimize and organizeNo more guessing. Rest assured that you’re sending the best content to all the right people.SMS A/B testing in flows Learn moreQu
Hi there, Klaviyo Community! Badges in the Klaviyo Community are awarded to our members to recognize your contributions to the Community, and showcase your level of expertise in the community forum.To see the badges you’ve earned, log into your Community account, click on your profile picture in the top right-hand corner, and click “My Profile”. List of Badges + Requirements User Activity Badges:First Post 1 Topic Created Active User 5 Contributions made to the Community Power User 15 Contributions made to the Community Innovator 10 answers given in the Community Helping Hand 20 answers given in the Community Engagement Badges Based on Product Area: Industry Specialist 5 (10, 15, 20, 50) Topics Created in the Klaviyo Commons Section Product Specialist 5 (10, 15, 20, 50) Answers Given in the Questions section Admired Admin 5 (10, 15, 20, 50) Answers Given in the Accounts and Settings section Smart Sender 5 (10, 15, 20, 50) Answers Given in the Campaigns and Flows section. People Perso
Hi Klaviyo Community! We are so excited to share that we have officially launched a brand new product: Klaviyo CDP. We’ve reimagined the CDP to fit businesses of all sizes with a product that is marketer-friendly, vertically-integrated, and scales with you as you grow. Klaviyo CDP is built on the same infrastructure as the Klaviyo marketing automation platform, making the tools and reports intuitive and easy to access. Now, with Klaviyo CDP, you have one place to unify all of your customer data in one place, transform your data, activate that data for immediate use in your marketing activities, and gain valuable insights on customer behavior. All within Klaviyo. About Klaviyo CDPThe CDP contains two feature sets: data features and intelligence features. Data features: Data transformation Group Membership API Data warehouse syncing Webhooks Intelligence features: RFM analysis Funnel analysis Custom CLV Audience performance reporting Interested? Learn more about Klaviyo CDP.
The Klaviyo Community takes immense pride in fostering a dynamic and collaborative space where like-minded individuals come together to share valuable insights, uplift one another, and offer constructive feedback. Our gratitude knows no bounds for the remarkable contributions made by every member of this incredible community.Now, it's time to unite and celebrate the exceptional achievements of our top performers in July. Get ready to be inspired as we shine a spotlight on the stellar individuals who have illuminated our path and set new benchmarks of excellence. Join forces with us in this celebration and let their success inspire us all! Lights, camera, engagement! 🚀 Hold your applause as we introduce you to the unstoppable force: Andy Dawson, @bluesnapper . 🌟 Brace yourselves for the mind-blowing stats – Andy has clinched an astonishing 671 points, securing the coveted top contributor position for the second consecutive month!Picture this: 13 impeccably crafted best answers, seamle
From launching new products like Klaviyo for Wellness and Klaviyo reviews, to new dashboards and product block capabilities, we’ve had a busy June. It was tough to curate our top features this month because there’s so many great features to choose from. We’re excited to take you through what’s new! Top features this monthProduct reviews powered by Klaviyo – now available for Shopify Eliminate another platform in your tech stack by using Klaviyo reviews to seamlessly integrate reviews into your marketing strategy. Show discounted pricing in product blocks in one clickProduct blocks in the Klaviyo email template editor got a whole lot better. New email template designs, filtering options, and moreRead more about the updates here. Keep your clients engaged and coming back with Klaviyo for WellnessLearn more about Klaviyo for Wellness. Enroll and retain subscribers with Ordergroove and Klaviyo Learn more here. Create and update segments faster with our revamped segmentation engine Othe
We’re excited to announce improvements to adding past profiles in Flows! Add Past Profiles (formerly known as “Backpopulation”) allows you to queue people for flow actions retroactively. It’s most commonly used when you set a new flow live but want to queue contacts that would have qualified had the flow existed earlier. Adding past profiles ensures that you hit every eligible past contact with the right message, at the right point in time. What’s NewBackpopulation is now called “Add Past Profiles” to clearly reflect functionality and eliminate confusion. You’ll see an “Add Past Profiles” button in the top right of the flow builder While the functionality for adding past profiles (or backpopulating) remains the same, you’ll now see a clearer set of options for how profiles will be added to the flow. This makes it easier to confidently add past profiles into your flow Clearer distinctions between what makes a past profile eligible for this function along with where they will be added
Hi Community! Our Champions are an integral part of our Community. They make it the inclusive and educational platform it is through their constant commitment to helping their peers, sharing their thoughts and strategies as industry thought leaders, and creating inspirational content to help our users learn and grow together! I’m excited to recognize a Klaviyo Champion, who although new to our program this year, has had an extraordinary overall impact in the Community, especially this past month! I'm thrilled to share that our June Champion of the month is: @ebusiness pros (Gabrielle Alyse)! Gabrielle got her start in the ecommerce world as a copywriter, creating blog articles for ecommerce companies, and quickly transition to writing emails. Now, she runs the email marketing department at ebusiness pros and develops email marketing strategies for a variety of boutique and luxury brands. Her Klaviyo expertise includes profile enrichment, flow and campaign strategy, and segmentatio
Hey community members! We love learning about the unique ways that you use Klaviyo to add value and help grow your businesses so we want to hear from you!Share the hack that has saved you time, money, or frustration and the best, most creative submission will win a $100 gift card and our top submissions in the greater Boston area will win an invitation to our Boston headquarters! Share your interesting hacks that you have discovered with Klaviyo. Submit your hacks here! Submit your hack by the end of the day on June 30, 2023 and you could win a $100 gift card and an invitation to our Boston headquarters on July 25th at 10 AM to connect with our product managers, designers, and engineers. We can’t wait to read your hacks! ~Mikecontest terms and conditions
Another month has come and gone! We’ve been hard at work bringing you new features that make it easier for you to take action based on your data. With new integrations and in-app assistance, our new May releases help you market to your customers more efficiently. Top features this monthA redesign of our profile pages so you can move faster new updatesRedesigned overview report for flow and campaign analytics Learn more about this report in flows, and in campaigns. Buy with Prime integration Learn more about how it works. Introducing the accessibility assistant for signup formsVisit the Help Center. Other notable releases Speed up your workflow with the redesigned settings pageCheck out what key changes were made or visit the settings page of your account to explore this release.The flows deliverability tab is now available Learn more about where to access this report within flows.New commercetools integration Learn more.
When it comes to text message marketing, nearly every service provider and industry professional can agree that messaging your subscribers too frequently is a proven recipe for disaster. Consumers are not likely to stay subscribed to your program for long if your messages start delivering more annoyance than value to their lives. We explore this and other important ideas in the Klaviyo Help Center article Basics: SMS best practices… However, my goal for this post is to shed some light on the lesser discussed topic of messaging too infrequently! Below are some important things to keep in mind if you are wondering how long you can go without messaging your SMS subscribers: Collecting SMS SubscribersBEST PRACTICE: New SMS subscribers should receive an opt-in confirmation SMS immediately following their consent. ▪ In the US, the CTIA’s Messaging Principles and Best Practices expects consumers to be “clearly informed” about their enrollment, the SMS program, and how to opt-out. We can assu
Hi Community! Our Champions are an integral part of our Community. They make it the inclusive and educational platform it is through their constant commitment to helping their peers, sharing their thoughts and strategies as industry thought leaders, and creating inspirational content to help our users learn and grow together! I’m excited to recognize a Klaviyo Champion who has shared his knowledge and provided troubleshooting with his fellow Community members compassionately and consistently for 2.5 years. No doubt you’ve seen this Champion contribute his strategies to threads all over the Community this month. I'm thrilled to share that our May Champion of the month is: @omar (Omar Lovert)! Omar is the CEO and owner of his agency, Polaris Growth, which he created 3.5 years ago. While he got his start in website building, he’s been in the email marketing world for 15 years. He was first introduced to Klaviyo in 2018 and has been a long-time user ever since, for which the Community gr
Are you new to Klaviyo flows? If so, start automating your marketing message with our newest Academy course, Build your first Klaviyo flows. By the end of this course, you’ll be able to: Explain why flows are valuable to your brand Describe how contacts move through a flow Build welcome, abandoned cart, browse abandonment, and winback flows Test that your flow is functioning as intended Monitor and improve flow performance Register today and learn at your own pace!Get started here
We’re excited to announce performance improvements to our segmentation engine! Over the next few days, we will be rolling out upgraded segmentation to all accounts.What is it?Accounts will now have access to an upgraded segment experience that includes the following changes: Faster, more consistent segment creation for complex segments and accounts with a large number of profiles. Improved real-time updates to segments (expect just a few minutes between a profile qualifying for a segment and being added to it, down from >20 minutes previously). A segment loading screen that more accurately represents segment processing status. Improvements to our segment criteria evaluation to reduce ambiguity and produce more accurate segments. We made changes to how we handle profile properties that are not set. These updates will also provide us with more scalable foundations for improvements to the segment builder that you’ll see in the coming months! How do I use it?The new segmentation
At Klaviyo, we strive to set our customers up for success with best practices and options, such as the fonts you use on your website. Currently, Klaviyo offers several Google Fonts to use in sign-up forms, consent pages, and emails. Google Fonts is a web font service hosted by Google that offers an API to collect font requests from users, fetch the files from its servers, and deliver them to the end users to produce fonts. In this process, Google’s server needs the receiver’s IP address to deliver the fonts. According to the GDPR, an IP address qualifies as personal information, which can be used to identify the user. Note that by including Google Fonts in your font library, you are deemed to be using Google Fonts. As an alternative, we are providing a selection of fonts hosted in Klaviyo to use in your sign-up forms, consent pages, and emails. If you are an existing customer, and do not wish to use Google Fonts, please follow the steps outlined below to update the fonts in your sign-
Now is the time to optimize your omnichannel marketing strategy. Your customer data helps you do this, along with our newest features. Check out the Spring 2023 Klaviyo Product Event to learn what’s new. Which feature are you most excited about? Let us know below! For those who joined us during our live Feature Walkthrough on April 27th, thank you! We hope you got a lot out of it and loved answering your questions. Whether you’re looking for a replay of the sessions or to catch up with some of our additional resources, you’ve come to the right place.Jessica Schanzer and I were joined by Uday Kolluri, Sonal Dhingra, and Blake Samper. This incredible lineup of Klaviyos took us through the newest features announced during the Klaviyo Product Event and tips for how to use them. Need some more help? We’ve got you covered Mobile push notifications for Android and iOS Omnichannel campaign calendar and new list view Campaign deliverability tab SMS subscribe links SMS disclosure langu
We’re excited to announce that the help center has gotten a new look! We’ve launched an updated design, featured resources, and more streamlined ways to find the answers to your questions. You can still find all the same articles you know and love, just in a more relevant and organized way. And don’t worry if you have any articles bookmarked–all links will still work as expected. Read more about the changes below. A refreshed overall designWe’ve upgraded the entire look of our help center. New colors and styles greet you on every page, and new product icons help orientate you. A more streamlined homepageOne of the biggest areas that we focused on was the homepage. We wanted to provide a page that gets you to the resources you need quickly, but also highlights suggested and new resources.Check out the “Featured resources” section for hand-picked resources that may be useful to you and your business. We will continually update this area with new content and other important information.
Hi Community! Our Champions are an integral part of our Community and make it the inclusive and educational platform it is today. They provide constant commitment to helping their peers, sharing their strategies as industry leaders, and creating inspirational content to help our users learn and grow together! I’m happy to recognize this long standing Klaviyo advocate, who has regularly come to the aid of all Community members. Whether you have just joined or are a long standing member of the Community, sooner or later you have run into an engaging comment or best answer by this Champion. While I’m sure this comes as no surprise at all, our next Champion of the month is: 🎉 @retention (Joe Hsieh) 🎉 Joe is the Founder and Chief Marketer of his agency Retention Commerce, which he created over 7 years ago. He was first introduced to Klaviyo from his first ever Shopify client and has been a long-time user ever since. When asked what the Community means to Joe, he shared:“The Klaviyo Com
