Product Updates & Announcements

Get updates on new releases, company news, and any other important details here.

  • 219 Topics
  • 370 Replies

219 Topics

alex.hong
alex.hongKlaviyo Alum
published in Product Updates & Announcements

Badge Requirements for the CommunityNews

Hi there, Klaviyo Community! Badges in the Klaviyo Community are awarded to our members to recognize your contributions to the Community, and showcase your level of expertise in the community forum.To see the badges you’ve earned, log into your Community account, click on your profile picture in the top right-hand corner, and click “My Profile”. List of Badges + Requirements User Activity Badges:First Post 1 Topic Created Active User 5 Contributions made to the Community Power User 15 Contributions made to the Community  Innovator 10 answers given in the Community  Helping Hand 20 answers given in the Community Engagement Badges Based on Product Area: Industry Specialist 5 (10, 15, 20, 50) Topics Created in the Klaviyo Commons Section Product Specialist 5 (10, 15, 20, 50) Answers Given in the Questions section Admired Admin 5 (10, 15, 20, 50) Answers Given in the Accounts and Settings section Smart Sender 5 (10, 15, 20, 50) Answers Given in the Campaigns and Flows section. People Perso

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alex.hong
2 years ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Product Updates & Announcements

Join Us in Shaping the Future of Our Home Dashboard – Your Input Matters (Paid Research Activity)!

Would you be willing to spend 10-15 minutes participating in a simple exercise to help us understand how you naturally group and prioritize information?    As a token of our appreciation, participants who complete the exercise will be eligible to receive a $10 gift card.   Update: only current Klaviyo users are eligible for this study! To participate, simply click on this link! Slots in each session group are available on a first come, first served basis; you must include your email address and region to receive a gift card after completing the session.

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stephen.trumble
Community Manager
3 days ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements

The Klaviyo Power Up

The wait is over. Introducing The Klaviyo Power Up, our new all-in-one support center. Designed to enhance your experience and grow your business, efficiently and easily.With The Klaviyo Power Up, you can:         Find newly curated resources to guide your growth Attend live & on-demand courses Connect & collaborate here on the Klaviyo CommunityWith the Klaviyo Power Up, you can find the answers you’re looking for, when you need them.

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chloe.strange
Community Manager
3 days ago
J
Klaviyo Employee
jenkesslerKlaviyo Employee
published in Product Updates & Announcements

Meet our VP of Product

Hi Klaviyo Community!  My name’s Jen Kessler, the product leader here at Klaviyo. My team is responsible for product development, product management, and product innovation. We’re proud of what we’ve accomplished the past few years and the feedback all of you continuously provide helps make us better every single day. Thank you for building relationships with our community team, and each other. Know that our product team reads every comment, discusses every topic you raise, and continuously looks to build on the insights you provide as a community. Today, I’m looking to not just passively absorb the activity in the community, but actively become a part of it.  When it comes to our approach to building an incredible product, my team focuses on three core pillars - assemble, empower, and align. We bring together the right people from across the organization and assemble a cross-functional team to build with every part of our tech in mind, we empower our Klaviyos to own their ideas - to c

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J
Klaviyo Employee
3 days ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements

New tech integrations framework

 Integrating third-party systems with Klaviyo has always been crucial. It’s what allows you to strengthen your personalization, segmentation, and analytics.Building integrations has been a core priority for us since day 1, and with help from our growing ecosystem, we now have over 350+ pre-built integrations. We wanted to update you on the infrastructure investments we’ve made.Introducing the Integrations Generation Framework (IGF)IGF is our internal framework designed to simplify and accelerate the development of integrations. It: Eliminates redundant boilerplate code  Allows integration creators to configure unique actions declaratively and Reuses the bulk of code across integrations while requiring minimal customization for mapping external data to Klaviyo’s API modelsTo dive into all of the technical details, check out our engineering blog, where our R&D team goes into the weeds on all things IGF.  IGF success story: Intercom Our first integration built with IGF was Intercom. B

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DavidV
Partner - Gold
3 days ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Product Updates & Announcements

Introducing the redesigned Klaviyo Academy

We’re excited to announce a new and improved Academy experience! We’ve launched an updated design that includes: a new homepage, featured resources, improved search, and a more intuitive organization to help you find the education content you need. And don’t worry–if you have any courses or certificates bookmarked, all links will still work as expected.A new homepage experienceOne of the biggest areas that we focused on was the homepage. We’ve upgraded the entire look with new colors and styles to greet you. We wanted to provide a page that gets you to the content you need quickly, but also highlights suggested and new resources.Check out the “New and noteworthy” section for proven Best Practices, featured releases, and access to Klaviyo’s YouTube channel. We will continually update this area with new content and other important information.  Live trainings added to AcademyPreviously, if you wanted to find available live trainings and on-demand resources, you had to visit two different

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stephen.trumble
Community Manager
17 days ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements

Level up your post-purchase strategies

 Do you feel you have access to the right data or analytics tools?It can be time-consuming and stressful to develop data-driven merchandising strategies and impactful marketing programs. Without those insights, you might find yourself defaulting to blanket post-purchase follow-up times (like 30 days after any purchase) and sticking with promoting bestsellers together (regardless of purchasing trends) instead of tapping into a true, data-informed merchandising strategy.  With our new product analysis, you gain access to insights about repeat purchase timing and what products customers tend to buy together or in succession, answering questions like: After someone buys a product, how long does it typically take for them to make their next purchase?  What items do they tend to buy in the same cart?  What items do they tend to buy in their next purchase?With this update it’s simpler than ever to promote the right products at the right time to drive repeat purchases—and ultimately grow CLV.

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chloe.strange
Community Manager
18 days ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements

New SMS capabilities across Europe and APAC

We’re excited to announce that we now offer SMS coverage in 12 countries, with plans to expand further throughout 2024.Throughout the first half of 2024, we’ve extended our SMS support to a total of 12 countries, including recent additions like: Austria France Germany The Netherlands Spain SwitzerlandWe've also enhanced our SMS capabilities in Australia by adding MMS sending and two-way messaging via long codes. Here are some of the highlights: Easily add a new regional phone number You can add local phone numbers directly in your account.  You can have one Klaviyo account with several sending numbers for each country. Klaviyo automatically detects where each recipient is located and sends messages using the appropriate number for that country.  Choose the right sending number type for your business Depending on the region, you can utilize different sending number types. Collect SMS consent seamlessly across countries We offer multiple options for collecting consent, regardless of

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Victoria_ap_G
Expert Problem Solver I
25 days ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Product Updates & Announcements

SMS Reporting Dashboard: Your one stop for SMS performance insights

We are excited to introduce a new update to the Klaviyo platform: the SMS Reporting Dashboard.This feature provides a comprehensive view of your SMS performance, equipping your business with the insights you need to track, understand, and optimize your SMS marketing effectively.The problemSMS marketers need to track key performance indicators (KPIs) specific to the channel to optimize their strategies effectively. Evaluating channel performance can be cumbersome when your data is spread out across multiple locations and views.The solutionTo address these challenges, Klaviyo has launched the new SMS Reporting Dashboard. This powerful tool consolidates all essential SMS data into a single, user-friendly view. With the SMS Reporting Dashboard, you can: Analyze total SMS revenue and conversion rates: Gain insights into the revenue generated and conversion rates for your SMS efforts across campaigns and flows. Track SMS audience growth: Monitor the growth of your SMS subscriber list over ti

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stephen.trumble
Community Manager
1 month ago
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements

10 Questions with June Champion of the Month: Joe Hsieh

Hi Community!  It’s time to celebrate the hard work our Champions contribute to this special Community. Our Champions are an integral part of peer-led learning and connection in this space. They’re part of an elite group of Klaviyo MVPs who share a constant commitment to helping their peers, sharing their thoughts and strategies about the industry, and creating inspirational content to help all of us learn and grow together. It’s time to celebrate the third Champion superstar of 2024! 💫 And the June Champion Spotlight goes to (drum roll please): Joe Hsieh @retention   Joe is a three-time returning Champion and about to hit a huge milestone in his Community career. He is nearing his 1,000th response! 🎊 🎉  In light of these two accomplishments, we wanted to ask this expert partner and Champion some questions about the Community, marketing trends, and the product features he recommends most.   Let’s get into it!  Question 1: What keeps you so active in the Community?  Joe Hsieh: One of

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N
Contributor I
24 days ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements

Create stellar customer experiences with Gorgias x Klaviyo

Did you know that we’ve recently made our integration with Gorgias even better? Now you can sync product review and profile property data to your help desk in real–time.  More data, more chances to delight customersImagine a new customer buys a dress they'd been eyeing for weeks. But, the package was damaged during delivery and the fabric ripped. Annoyed, they leave a negative review and go about their day. But your team members get a notification about that review, and are able to quickly contact the customer and offer to ship a replacement free of charge. That customer updates their review, turning the entire experience into a glowing review about great customer service.The Gorgias x Klaviyo integration makes this possible by automatically creating tickets when customers leave poor reviews for your team to triage quickly and easily.  Plus, the integration syncs over profile property data to give help desk agents full insight into the data you’ve collected about each customer like sta

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Ashley I.
Partner - Gold
1 month ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements

Streamline transactional content creation with in-app content review

Have you leveraged transactional messages? Previously, creating content that is confidently transactional while showcasing your brand has been tricky. It was a time-consuming process requiring manual reviews and extensive back and forth just to get a piece of content live or to make minor edits.  We’ve addressed these pain points by introducing two significant improvements: In-App transactional content review Customizable SMS transactional contentWhat is in-app transactional content review?With this feature, you can now create, submit, and get approvals for your transactional emails and SMS messages directly within Klaviyo.  This eliminates the need for support tickets, allowing for a faster and smoother approval process. You can streamline your messaging process, ensuring your marketing efforts continue without unnecessary delays. What is customizable SMS transactional content?Unlock the full potential of your SMS order updates by customizing your transactional messages. Tailor your c

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Spark Bridge Digital LLC
Partner - Gold
1 month ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Product Updates & Announcements

NEW Academy course: Build foundational API knowledge

Curious about Klaviyo's APIs, but not sure where to start? Check out our new Academy course, Build foundational API knowledge. Zero programming experience required - this course will teach you the basics of APIs and have you using Postman to make real API calls into your Klaviyo account!By the end of this resource, you will be able to:Explain the function and value of APIs Interpret API documentation and troubleshoot API-related issues Make API calls to your Klaviyo accountCheck out our API glossary for a quick reference on some common API-related terminology. Register for the course today!Start now Have a question? Comment below to let us know. 

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stephen.trumble
Community Manager
1 month ago
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements

Champion of the Month Spotlight: Andy Dawson

Hi Community!  It’s time to celebrate the hard work our Champions contribute to this special Community. Our Champions are an integral part of peer-led learning and connection in this space. They’re part of an elite group of Klaviyo MVPs who share a constant commitment to helping their peers, sharing their thoughts and strategies about the industry, and creating inspirational content to help all of us learn and grow together. It’s time to celebrate the second Champion of 2024, who went above and beyond solving the MOST questions in the Community in April: a whopping 33 answers! *drops mic* And the May Champion Spotlight goes to (drum roll please): Andy Dawson, @bluesnapper  As a 5x #1 Community Allstar and our overall 2023 #1 Allstar, Andy is a familiar name around our space, collaborating and sharing his insights everywhere in the Community. He’s the managing director & owner at Blue Snapper (which you’ll recognize as his iconic username).  Blue Snapper is a Klaviyo partner providi

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DavidV
Partner - Gold
1 month ago
J
Klaviyo Employee
jenkesslerKlaviyo Employee
published in Product Updates & Announcements

What’s New in Klaviyo: Discover powerful new ways to build smarter digital relationships

Hello Klaviyo community! We have an exciting update for all of you today. We’ve heard the feedback: We need to make sure that you have access to the newest Klaviyo features and all the resources you need to get the most out of these new features. That’s why we’ve overhauled our product release process, starting with our ‘What’s New’ page. AB wrote this blog to announce the change and highlight some of his favorite new features, and I’m here to answer any questions. Drop your questions or comments below to get started. -JenVice President, Product 

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J
Klaviyo Employee
2 months ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements

Better understand your audience list with the subscriber growth report

 Do you know how to get a comprehensive view in Klaviyo of how your total subscriber list is growing or shrinking? The new subscriber growth reportWith our new subscriber growth report, you can track the health of your opt-in list into one easy dashboard. It aggregates data from across the Email and SMS marketing channels, offering a holistic view of your current subscriber base and growth or shrinkage compared to prior periods. Viewing by opt-in sources lets you see how you’re acquiring new subscribers, while the exclusion sources view tells you the reasons why previously subscribed customers are no longer eligible for marketing. The subscriber growth report helps you keep your finger on the pulse of your customer base. So we want to hear from you in the comments:How have you used the subscriber growth report? What are some key takeaways that would help others in the community?

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ryan-salesflow
Partner - Silver
2 months ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements

Klaviyo Connect Events: in-person in NYC and LA

Yes, this is live and in person, so of course there will be breakfast, lunch, a happy hour and Klaviyo swag!  There will also be five strategy sessions focused on boosting your revenue. You’ll also have an opportunity to participate in guided roundtable discussions and consultations with our Klaviyo Customer Success and Support team.  You’ll leave the workshop with tactics you can use to drive more revenue and a new network of fellow Klaviyo users. Here’s what we’ll cover:Delivering omnichannel experiences customers want Driving results with Klaviyo AI List growth in a world of discounts and sales Product roadmap: the Klaviyo of the future Klaviyo Connect is free to attend but space is limited.  If this workshop sounds interesting, we’d recommend registering soon. (The content is the same across both days, so pick which date works best for your schedule.)Register for LA June 11 or June 12Register for NYC June 4 or June 5 We’ll see you there! 

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chloe.strange
Community Manager
2 months ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements

Drive purchases with low inventory flows

We’re always looking for ways to share new and innovative ways to use Klaviyo so I wanted to highlight how you can drive purchases with low inventory flows. I’ve shared how it works below, but as a community, hearing how you have implemented our features is invaluable!  We want to hear from you! Let us know in the comments:What has been your experience with low inventory flows?  How have you used them and what are some key takeaways that could help others?How it worksLow inventory flows send messages to recipients when an individual product or specific product variant is low on stock. Whether it’s for the entire product, individual sizes, colors, and more, you can use flows to target customers who need a little extra push to make their next purchase. To get started, navigate to Flows and Create from Scratch. In the trigger panel, select Low inventory. You can also check out our help center for more detailed information on creating low inventory flows. To make sure you’re reaching shopp

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Taylor Tarpley
Community Manager
2 months ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements

We want to hear from you

Thank you for being a part of our community! We want to know how we can build the best community for you.  We would love to hear your perspective in this short 5 minute survey. Your feedback will help us continue to improve and grow the Klaviyo Community so that it is a place where you can connect with your peers, share best practices, get answers to your questions, and learn new skills.Please complete our survey by the end of the day, Monday May 20. Thank you again for collaborating on this with us!~Chloe 

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chloe.strange
Community Manager
2 months ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Product Updates & Announcements

Klaviyo Portfolio

Klaviyo Portfolio the smartest way to manage all your accounts in one place.  “We’re really excited about the portfolio release - moving faster, saving time. It really allows us to streamline and be nimble.”Courtney Meehan, Liberated Brands Deeper insights- Unlock valuable insights, monitor your performance across all your brands, and identify more opportunities.Better forecasting- Easily monitor spending with billing and usage tracking in a single view. Faster execution- Instantly clone all your marketing communications for a consistent customer experience.Simpler operations- Streamline user access and secure data with centralized control. Maximize marketing efficiency and scale across brands and regionsGlobal reporting- Find trends in your business by comparing all your accounts side-by-side.Centralized management - Gain seamless control over user access and billing without the need to jump between accounts.Cross-account cloning- Localize campaigns faster and easily replicate winning

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CJamaechi
Contributor IV
1 day ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Product Updates & Announcements

March Community Allstars

Hello and welcome back to the latest of the Klaviyo Community Allstars! Here, we spotlight the incredible collaboration and support exhibited by our members. Our community fosters an environment rich with insights, technical know-how, and incredible opportunities for collaboration. We want to express our gratitude to each and every member for their invaluable contributions.🏆 It's time to shine a spotlight on the exceptional contributions of our top performers from March, who not only raise the bar for our community but also define the standards of excellence. Come join us in celebrating their success and let it ignite inspiration in each and every one of us! 🏆 🚨Out top contributor!🚨  🎉Top 5 contributors!🎉 Checkout some of our leaders top contributions: You may be asking yourself, “How do I become a community Allstar?” There are numerous opportunities to earn points from initiating discussions and providing valuable assistance to fellow members, to earning nods of appreciation thr

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Adam Ragsdale
Partner
2 months ago
ValerieM
Klaviyo Employee
ValerieMKlaviyo Employee
published in Product Updates & Announcements

Klaviyo's Product team is seeking feedback on proposed improvements [paid study]!

If interested, you may sign up for a feedback session; these sessions are unmoderated and can be completed in roughly 30 minutes. Upon validating that the session has been successfully completed, you will receive a $45 gift card as a token of appreciation for your time and feedback. Select one of the session groups to launch the study now!Session group 1Session group 2Session group 3 Slots in each session group are available on a first come, first served basis; you must include your email address to receive a gift card after completing the session.-Valerie

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ValerieM
Klaviyo Employee
3 months ago
Brian Turcotte
Brian TurcotteKlaviyo Alum
published in Product Updates & Announcements

Share your innovative Klaviyo AI use cases - win prizes!News

Hi Community! Are you ready to revolutionize your marketing game? Klaviyo's cutting-edge AI features are here to propel your strategies to new heights. Harness the power of data-driven insights, smarter decision-making, and streamlined workflows like never before. Why use Klaviyo AI?The AI hype is real, but it's only as good as the data it uses. With Klaviyo, you're tapping into the best data available, empowering you to truly level up your marketing efforts. 🔮 Smarter Insights: Peek into the future with predictive analytics. Forecast next order dates, lifetime value, churn risk, and more. Plus, deliver personalized product feeds tailored to each customer's preferences. 🏆 Smarter Decisions: Elevate your strategies with AI-driven insights. Benchmark against industry standards, automate A/B testing, optimize form displays, and ensure your emails land in the right inbox at the right time. 🛠️ Smarter Work: Say goodbye to manual tasks. Let AI do the heavy lifting with segment creation, S

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S
Contributor I
2 months ago
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements

Champion of the Month Spotlight: Stefan Milicevic

Hi Community!  It’s time to celebrate the hard work our Champions contribute to this special Community! Our Champions are an integral part of peer-led learning and connection in our space. They are part of an elite group of Klaviyo MVPs who share a constant commitment to helping their peers, sharing their thoughts and strategies in the industry and creating inspirational content to help all of us learn and grow together! It’s time to celebrate the first Champion of 2024 who went above and beyond solving the MOST questions in the Community in March, a whopping 35 answers! 🎤 *drops mic* 🎤  And the April Champion Spotlight goes to……: @StefanUE 👏  There is no doubt you have seen Stefan around our space collaborating and sharing his insights all over the place last month. He is the Head of Service Delivery at Underground Ecom. Underground Ecom is an elite Klaviyo partner providing full service email marketing and related subchannel management. Stefan has been working with Klaviyo since J

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bluesnapper
Partner
3 months ago
annasophiefc
Partner - Gold
annasophiefcChampion & Partner
published in Product Updates & Announcements

Meet the Champions: Anna Sophie Fokdal Christensen

Why did you get started with Klaviyo? I was introduced to Klaviyo when I started working with marketing and it was a perfect match from the beginning. What message do you have for people new to Klaviyo? Rome wasn't build in a day. Take your time to understand the scope of the platform and how it can support your business before you start building and implementing. What is your favorite part of Klaviyo? Klaviyo speaks directly to my creativity - it allows me to develop customized setups for various clients with the endless possibilities and integrations! What does the Klaviyo Community mean to you? I really appreciate the amount of effort put into building a community that supports Klaviyo users to help them unleash the full potential of the platform.   📕 What is ​​your favorite or most inspirational book?The 7 Habits of Highly Effective People by Stephen R. Covey What is your most treasured possession?My knitting kit :-) Who would play you in a movie?The one who saves the

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annasophiefc
Partner - Gold
4 months ago

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