Product Updates & Announcements

This month, we’re excited to spotlight Kim Strauch (aka ​@Kim from Cadence)  a familiar and generous voice in the Klaviyo Community… So familiar that, when I first joined, I actually thought she was a support moderator for Klaviyo.What Kim is known for 💡📲That assumption wasn’t actually that far off because Kim worked at Klaviyo from 2023 to 2025 as the Product Lead for APIs. Since then, she’s built Cadence, a Klaviyo app that helps brands, freelancers, and agencies automate recurring daily, weekly, and monthly campaigns, and she also uses Klaviyo to run email and push marketing for her ed-tech startup, Sharp.After

If you are interested in growing your A/B testing skills in Klaviyo to better optimize performance and improve KPIs confidently, check out this new course from the Academy.You’ll Learn:When and how to run an A/B test KPI-focused testing strategies A/B testing best practices How to evaluate results and optimize performanceMultiple session dates available. 

Hey Community!Most of us have been in this situation: you know your Klaviyo data holds the answer, but getting from data to something you can actually act on like a report, a campaign brief, or a prioritized fix-it list still takes more manual work than it should.That changes today. Klaviyo has expanded its integration with Anthropic, bringing your campaign data, flow performance, customer profiles, and more into Claude. Now, you may be asking yourselves: “Gabby, why is this any different than before. Didn’t Klaviyo already do announce this?” To which I say: “Yes, but this time, we are really connected.” And I mean that literally. The connector is live now, and for teams using Claude Cowork, the shift goes further: you can describe an outcome, step away, and come back to finished work.

April brought a great mix of helpful conversations, expert insights, and community connection to the Klaviyo Community. Members showed up to ask smart questions, share what’s working, and help each other navigate everything from deliverability and signup forms to segmentation, abandoned cart, and growth strategies.April at a glance  86 21 18 663 New topics Active contributors Accepted answers Top member points  LeaderboardApril ranked by posts, answers, and points earnedUsername

Hey everyone,Klaviyo has launched Custom Skills for Customer Agent, a major expansion that lets you build AI-powered service workflows that actually match how your brand works, not just the out‑of‑the‑box basics. Custom Skills is now available in managed beta, alongside Custom Tools and Agent Guidance.Up until now, Customer Agent handled core retail use cases like order tracking, returns, product recommendations, subscriptions, and loyalty

This month, we’re featuring Klaviyo Community Superuser @ArpitBanjara!Arpit is the Lead Email Marketing Technician at Flowium, where he’s spent the past five years helping e-commerce brands unlock more value from Klaviyo. Alongside his marketing expertise, he also leads IT at Flowium, building internal automations with tools like Zapier and Make to keep operations running smoothly.What Arpit is known for:🧠 Arpit brings a well-rounded approach to problem-solving across flow logic, campaign strategy, segmentation, and deliverability. He thrives on tackling unique edge cases and helping community members navigate both technical setups and strategic decisions—no two challenges are ever the same.⚙️ He’s especially passionate about clean data and strong foundations, often emphasizing that Klaviyo is only as powerful as the data behind it.

Your Canva emails can now live in Klaviyo with the new and improved integration.If you've ever built an email in Canva and then spent 20 minutes trying to recreate it in your sending platform, you know the frustration. Export, import, something breaks, rebuild. It's one of those quiet workflow taxes that nobody loves to talk about. Today that changes.You can now send a complete email from Canva's email builder directly to your Klaviyo Template Library as an HTML template with one click, no exporting, and no rebuilding. It just shows up, ready to drop into a campaign.Here's the quick version of how it works:Build your email in Canva Push it to Klaviyo Find it in your Template Library Add it to a campaign and sendWorth noting: this is different from the existing Canva integration (which handled individual images/assets). This one is for complete email templates.A couple callouts:

Looking to drive more revenue with a unified, omnichannel marketing strategy? We’re thrilled to introduce the Klaviyo strategist certificate—now available to help you build more sophisticated, data-driven marketing plans. This certificate will help you connect every part of your brand experience across marketing, service, and analytics.Before you dive in, we recommend completing the Klaviyo practitioner certificate, as it is a helpful prerequisite that ensures you have a solid foundation in the platform's core tools.Who’s this certificate for?This certificate is for advanced Klaviyo users focused specifically on developing or implementing a

If you have been looking for our classic product certificate lately, you might notice things look a little different. We have officially retired that version and replaced it with the Klaviyo practitioner certificate.It is not a brand-new certificate, but rather a refreshed curriculum designed to be much more tactical and comprehensive of the full Klaviyo product suite. This certificate will give you the hands-on learning and step-by-step tutorials you need to use Klaviyo's full feature set.Who’s this certificate for?This certificate is perfect for beginner to intermediate Klaviyo users who want to bu

This month, we’re excited to feature Jad Atoui (aka ​@whereisjad) as our Klaviyo Community Superuser of the Month!Jad is a familiar name to many in the Klaviyo ecosystem. Before going independent, he spent over 7 years at Klaviyo as a Support Engineer and Solutions Architect, where he became a trusted expert and go-to resource for some of the most complex technical challenges.What Jad is known for:🔧 Jad specializes in Klaviyo APIs and custom integrations, with deep experience supporting platforms like Magento 2 and WooCommerce. During his time at Klaviyo, he played a key role in advancing API-driven solutions and continues to build powerful customizations for clients today as a freelancer.Fun facts:🏃‍♂️ When he’s not solving integration challenges, Jad is running… a lot. He’s completed 83 half marathons (and counting!) and has raced in eve

Hey everyone,Klaviyo just shipped its Q1 2026 release and… there’s a lot in here. Some genuinely big stuff, plus a bunch of quality-of-life upgrades that should make your day-to-day a lot smoother.Here’s the rundown on what's new and how you can start using these features today.Composer: From idea to launched campaign, in minutesThe real headline this quarter is Composer, a new AI-powered capability that generates complete, launch-ready campaigns from a simple prompt.Here's how it works

Hi everyone!The Klaviyo Community is here so you can learn directly from people who are in the trenches with you. Over the past years, your questions, answers, and feedback have helped us:Share practical, experience-based solutions others can reuse Keep discussions and resources relevant to what’s happening right now Cut down the time it takes for members to get unblocked and find best practicesThis year, we want to build on that with the 2026 Klaviyo Community Superuser Program.What is the Superuser group?The Community Superuser Program is how we recognize members who consistently go the extra mile to support others in the digital Klaviyo Community.This is an invite-only private group made up of members who:Regularly jump in to answer questions with thoughtful, real-world guidance Demonstrate strong product knowledge and a willingness to teach Set the tone for con

Klaviyo just launched the 2026 AI Consumer Trends Report, and the data shows shoppers are divided.AI is reshaping how people discover, evaluate, and buy, but trust, expectations, and tolerance for generic experiences vary wildly depending on who you're talking to.Here's what stood out: there's no "average" AI consumer anymore. Klaviyo surveyed nearly 8,000 consumers across the US, UK, AU, SG, FR, DE, ES, and IT, and found four distinct AI consumer personas based on how often people use AI and how much they trust it:The AI Enthusiast – high AI use, high trust The Researcher – low AI use, high trust The Skeptic – high AI use, low trust The Holdout – low AI use, low trustEach persona has different expectations for speed, proof, tone, a

Learn about the new features Klaviyo launched in February 2026: Landing Pages, WhatsApp Deliverability Hub, Geofencing and more.Hi everyone and happy March! February might be over, but there were quite a few features released this past month that are worth checking out to help you grow your audience, protect your messaging channels, reach customers in the right place at the right time, and scale your service operations. Here's what's new and how you can put these features to work.Landing Pages: Turn traffic into subscribers without third-party toolsIf you've been running paid ads, launching products, or promoting time-sensitive offers, you know how frustrating it is to send traffic to a generic page that doesn't convert.

RCS (Rich Communication Services) is now generally available in Klaviyo. Here’s what you should know.Hey everyone,If you have been following the mobile messaging space, you have probably heard it described as “the future of SMS.” But what does that actually mean for your day-to-day marketing? And more importantly, does it change anything for you right now?Short answer: yes, but not in a rebuild-your-entire-program kind of way.RCS does not replace SMS. It expands what text messaging can do, giving you richer, more branded, more interactive experiences inside the native messaging app your customers already use.Let’s break it down.What is RCS and how is it different from SMS and MMS?

Curious how to connect marketing and service to create better customer experiences? Check out our new Klaviyo Academy course, Create connected customer experiences with K:Service. This course shows how Customer Hub, Customer Agent, and Helpdesk work together using unified customer data to reduce friction, improve support, and drive retention.By the end of this resource, you will be able to:Explain why unified customer data is essential for connected customer experiences Identify friction points across the customer journey using customer signals Apply best practices to connect Customer Hub, Customer Agent, and Helpdesk Use K:Service to improve efficiency, strengthen retention, and

Curious about AI, but not sure how it actually fits into your marketing day-to-day?We’ve launched a new course on Klaviyo Academy: AI for Marketers, designed to help marketers cut through the hype and build real, practical AI confidence. This beginner-friendly course focuses on AI fundamentals, real-world marketing use cases, and how to start using AI intentionally, without sacrificing brand authenticity.You’ll learn how AI fits across the entire marketing workflow, from brainstorming and planning to execution and measurement, with clear examples you can apply right away.By the end of this course, you will be able to:Explain what AI is Identify prac

Artificial intelligence is reshaping how marketers access insights, analyze performance, and take action – and now, Klaviyo is right there with you! Some super exciting news for the community, specifically those who already use AI in their daily workflows. Klaviyo’s customer and campaign data can now be accessed directly inside Anthropic’s Claude and OpenAI’s ChatGPT.These integrations give you conversational access to your Klaviyo data, helping you move faster from insight to action, without exporting reports or switching tools. Whether you’re analyzing performance, generating creative ideas, or uncovering optimization opportunities, the Klaviyo apps in Claude and ChatGPT bring your marketing intelligence into the tools where

Here a summary of what the Klaviyo Community was discussing this past month. A new year, a fresh inbox, and lots of great conversations. January was packed with thoughtful questions, practical troubleshooting, and a few moments of much-needed humor. Whether you were deep in flow logic, refining dynamic content, or just vibing with fellow marketers, here’s a roundup of the most helpful and talked-about Community threads from January 2026. Strategic insightsExploring AI-Driven IntegrationsA huge development for AI enthusiasts took center stage this month with Klaviyo’s integration with Anthropic’s Claude and OpenAI’s ChatGPT. These integrations offer conversational access to your Klaviyo data, making it easier

We’re excited to begin shaping the next Klaviyo Champions cohort.Klaviyo Champions is an invite-only advocacy and leadership program for senior marketing and ecommerce leaders. It’s designed for people who want to represent Klaviyo thoughtfully, collaborate closely with our teams, and contribute consistently over the course of a full year.Champions are expected to show up as leaders. That means sharing expertise, offering feedback, participating in projects, and helping shape what’s next for the platform.Requests for the 2026 cohort are reviewed on a rolling basis. The program is intentionally selective with a focus on seniority, advocacy mindset, and sustained contribution.👉 If this sounds like a fit, you can learn more about the program and request an invitation here.Before requesting an invitation, we recommend reviewing the program det

Ready to take your restaurant marketing to the next level? Take our new course, Enhance restaurant guest relationships, today! This course is perfect for customers in the restaurant industry looking to better engage and retain their guests. It covers restaurant-specific use cases for driving online orders and more on-premise foot traffic. By the end of this resource, you will be able to:Integrate your tech stack with Klaviyo. Grow your marketing list with online and on-premise strategies.

 Why did you get started with Klaviyo? My agency specializes in ecommerce marketing and previous go-to tool, Mailchimp, was no longer the best to use. So back in the early 2010s, we started migrating our clients to Klaviyo, one by one. What message do you have for people new to Klaviyo? Lean into flows! Let them be an automated support system around your prospects and customers, so people are greeted and their actions are acknowledged at the appropriate moment - regardless of whether or not you're sending a campaign email that week. What is your favorite part of Klaviyo? The data! That's really what powers the flows and segmentation of campaigns that makes Klaviyo so powerful. It gives us the capacity to tap into ecommerce integrations (Shopify especially) to understand things like where your repeat customers and VIP customers are, who's most e

Excited to chat with Ben Parr, president and co-founder of Octane AI, about zero-party data next week during this month’s fireside chat session. Tune at 12 PM EST on Thursday, 1/22, for strategies on building data collection experiences that customers actually enjoy, plus tips for using Klaviyo to put that data into action immediately. 
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