Topics started by JustinHMueller

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JustinHMuellerKlaviyo Employee

published in News & Announcements

Inactive SMS Programs - the risks of communicating with your SMS subscribers too little

When it comes to text message marketing, nearly every service provider and industry professional can agree that messaging your subscribers too frequently is a proven recipe for disaster. Consumers are not likely to stay subscribed to your program for long if your messages start delivering more annoyance than value to their lives. We explore this and other important ideas in the Klaviyo Help Center article Basics: SMS best practices… However, my goal for this post is to shed some light on the lesser discussed topic of messaging too infrequently! Below are some important things to keep in mind if you are wondering how long you can go without messaging your SMS subscribers: Collecting SMS SubscribersBEST PRACTICE: New SMS subscribers should receive an opt-in confirmation SMS immediately following their consent. ▪ In the US, the CTIA’s Messaging Principles and Best Practices expects consumers to be “clearly informed” about their enrollment, the SMS program, and how to opt-out. We can assu

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11 months ago

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