Topics started by Bobi N.

2 Topics

Bobi N.
Partner - Platinum
Bobi N.Champion & Partner
published in Show & Tell

The importance of list cleaning and how to properly do it

Hello Community!  I’m going to lead us through this conversation through the point of view of an email marketing agency, sharing how to effectively tell your clients the potential issues your account faces if you choose to dismiss this practice, however, this conversation is equally important to those managing their own email marketing strategies too! This topic is specially important as we are in BFCM prep season. Let’s get started! Why You Should List Clean There are several reasons why this practice is important for your account and additional benefits from this habit that I’d like to outline as well. Here are a few: Improve your account stats (open and click rates) By removing unengaged users and lowering the amount of subscribers you send to, your opens and clicks will increase because you’re sending more to users who actively engage with your content Gain a better account health rating This is the rating that inbox agencies give to your account and it greatly depends on t

25240
Bobi N.
Partner - Platinum
1 year ago
Bobi N.
Partner - Platinum
Bobi N.Champion & Partner
published in Show & Tell

Tools for an Easier Migration Process from Another ESP to Klaviyo

 Hi Community!  Being responsible for my clients’ migrations, I’ve learned a lot about EPS’s, client needs, and potential issues that might arise. As migrations have the tendency to not go as smoothly as expected, here are some tips and tricks outlining my past experiences in hopes that they serve to make the process easier for my peers in the Community!  What are the usual problems that may come in the migration process?    Knowing what to expect might help you transition more smoothly in this process. Some of the the problems I most frequently come into contact with are things like:  Clients using different wording for Klaviyo processes Clients confusing Klaviyo features, for example: lists and segments The process of transferring data and data collection The Non-traditional setups clients created on their old EPS that don’t translate in Klaviyo  While there are many other issues that could arise. These are the issues I’ve seen most frequently arise. While I can’t offer a one-s

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2 years ago

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