Topics started by Winwinwin

1 Topic

W
Contributor I
WinwinwinContributor I
asked in Campaigns and Flows

Is Klaviyo's open rate accurate?

Hi there,We have been using Klaviyo for 2 weeks and we found very inconsistent data for email open rate.  Context:We have an email template customized from a Klaviyo’s pre-defined template, let’s call it A.We have an email template written in html by ourselves, let’s call it B.A and B convey similar information to our customers, the only diff is the layout/image contents.We used A and B in several campaigns. Each reached several thousands customers’ email boxes. The other conditions (send time, audience,...) are almost the same for the campaigns using A or B, so basically you can consider it as an A/B testing testing the templates. What we found:When using A, the open rate is around ~15%When using B, the open rate is around ~30%Most of the open events happen at the time when the emails were delivered (like 90%).A and B have similar click rate Questions:The subjects/email preview and exactly the same for A and B so one can’t tell the diff before opening the email. So we wonder why the o

1
David To
Klaviyo Employee
2 years ago

Most helpful members this week

Terms & ConditionsCookie settings

Links & Resources

Platforms

Partners

Useful Things

About

  • Terms and Privacy
    © 2024 Klaviyo All rights reserved. Klaviyo and the Klaviyo logo are trademarks or registered trademarks of Klaviyo, Inc. or its affiliates.