@wernstrom 

this usually happens when you didn’t added any name as your first name. If you go to any account into the account section and then select contact information - personal there you can add your first and last name. After that your first name will show as your first name that you will set there

Thanks @Bobi N. , that was it. I use a different “client” email/login for klaviyo that is separate to the one I used for academy stuff, so it’s easy to miss these things. Appreciate it!