Average revenue range from email marketing in Klaviyo

  • 10 January 2024
  • 2 replies

Badge +6

Hello everyone! 

I have a few questions if anyone might be able to help me. I saw an article that said in the past few years or something the average revenue that was attributed to email marketing within their platform was between 20-40%. I am not able to locate the article. Does anyone else have it? 

Also, would anyone be able to help me with these questions? I am not trying to get average numbers based on my industry (benchmarks), but rather in general for all customers that use Klaviyo. 

What is the average revenue attributed to SMS?
What percentage of subscribers usually click on the confirmation email when doing double opt in? Is there an estimated percent? I want my clients to do double opt in-but I want to assure them there is a high percentage of people actually clicking on the confirmation email.



Best answer by Taylor Tarpley 10 January 2024, 23:34

View original

2 replies

Userlevel 7
Badge +60

Hi there @natasha


Welcome to the Community! Happy to help! 


I am on the hunt to locate these resources for you! 


For the double opt in percentages, I don’t believe we have documentation on this per say, but I will do have these two insightful threads on the pros and cons of double opt in from other professionals in the Community! 


Thanks for participating in the Community! 


Badge +6

Thank you Taylor!!