Hi @Maham98AH ,
Thank you for sharing your query in the community.
1. Subdomain for Email
Using a branded subdomain like staywarm.auroraheat.com is a good practice, especially if you want to segment different types of email communications (marketing, transactional, etc.). The subdomain helps separate email traffic, so if you send high-volume email campaigns, it won’t impact your primary domain’s reputation.
Best Practice Tip: Ensure that your subdomain is properly set up for email authentication (SPF, DKIM, and DMARC). This ensures that email providers like Gmail, Yahoo, etc., can trust your emails and they are less likely to be marked as spam.
2. Sender Name
For your Sender Name (the "From" name in the email inbox), it’s typically recommended that it aligns with your brand but is also familiar to your recipients. The goal is for people to immediately recognize who the email is from and feel comfortable opening it.
Your current sender name, "Aurora Heat", is clear and on-brand, but adding a bit more context can improve open rates. Something like "Aurora Heat Customer Care" can help clarify the purpose of the email and establish trust, especially if your emails include transactional or customer support content.
Best Practice Tip: A specific and more descriptive sender name (like "Aurora Heat Customer Care") can help recipients easily identify the type of email they're receiving, which can improve trust and response rates.
3. Sender Email Address
The email address you’re using—customercare@auroraheat.com—is also solid. It’s professional and clearly reflects that it's from your customer service department.
However, when using subdomains, make sure your SPF and DKIM settings are correctly configured to authorize the subdomain for sending emails. This helps avoid deliverability issues.
Best Practice Tip: You can also use support@ or help@ if you're sending mostly support-related emails, but customercare@ is still a good option for transactional and service emails.
4. Match Between Sender Name and Email Address
It’s not absolutely necessary for the Sender Name to match the exact sender email address, but consistency is key for trust. A small variation (like “Aurora Heat Customer Care” vs. "Aurora Heat") won’t usually hurt as long as it makes sense to your audience and the email is clearly coming from your company. The most important thing is that the recipient feels the sender is legitimate.
Hope this helps!
