Hi, does anyone use a custom UTM parameter, and if so, does it break Google Analytics tracking?
Asking because I added a custom UTM while keeping all other the same, now a month’s worth of Source = Klaviyo analytics is missing from GA.
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Hey
Thanks for asking the community for help with Google Analytics. Adding a custom UTM should not remove any kind of reporting on Google Analytics. Do you mind sharing a little more info on where you added the UTM tracking, what was supposed to be recorded that wasnt? Do you have a specific example?
I’ll be on the lookout for your response!
As it turned out, I had to create a custom source for Klaviyo in GA Universal
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