Do Custom UTM Parameters Break Google Analytics Tracking?

  • 2 December 2022
  • 2 replies

Userlevel 2
Badge +6

Hi, does anyone use a custom UTM parameter, and if so, does it break Google Analytics tracking?


Asking because I added a custom UTM while keeping all other the same, now a month’s worth of Source = Klaviyo analytics is missing from GA.


Best answer by stephen.trumble 5 December 2022, 10:43

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2 replies

Userlevel 7
Badge +60

Hey @Andrew.Walters 

Thanks for asking the community for help with Google Analytics. Adding a custom UTM should not remove any kind of reporting on Google Analytics. Do you mind sharing a little more info on where you added the UTM tracking, what was supposed to be recorded that wasnt? Do you have a specific example? 

I’ll be on the lookout for your response!

Userlevel 2
Badge +6

As it turned out, I had to create a custom source for Klaviyo in GA Universal