Hi there @Nermine, 

Thanks for your interesting question, 

I wonder what some of our partner Champions think about this? @Omar @retention @bluesnapper @ebusiness pros @In the Inbox ?

Thanks for participating in the Community!

-Taylor

Hi @Nermine 

I recently adjusted my account to clicked only for a 2 day attribution window (i send between 3 and 4 campaigns per week) and previously had a 5 day attribution window for clicked and opened, and so far seeing an increase in CTR of +0.27%, and open rate of +1.60% for BAU sends. 

Although metrics for orders (-0.06%) and RPE (-£0.05) are back, i am finding the new clicked only attribution is showing more aligned metrics when comparing to our GA and Fospha accounts.

Hope this helps your decision,

Alex

@Nermine - I agree with @alexratcliff - we run on 3-day click attribution for email and 2-day for SMS and find it to be optimal for our channels vs. open attribution.

Nothing is perfect though, and in addition to machine opens (“apple privacy open”), you should be aware of email and SMS machine / privacy clicks (or “bot clicks” - which I think is a bit of a misnomer) and their impact on your click metrics and attribution.

Here is more information for bot clicks - https://help.klaviyo.com/hc/en-us/articles/22981852783899

Klaviyo just rolled out a filter last month for bot clicks affecting click rate, and attribution removal is coming soon. Here is more information: https://www.klaviyo.com/blog/introducing-attribution-model-updates-to-reporting

But with dedicated click tracking and maintaining strong deliverability, I’ve found the impact of bot clicks to be minimal on our program overall. (whereas when apple privacy opens initially rolled out there was major revenue inflation for email!) Do your own research for your accounts though and follow the bot segmentation guide to see numbers vs. non-bot clicks.

So I would say yes to click attribution for accuracy (and be sure to adjust any metric / revenue forecasts for potential open attribution inflation), set up the currently available filters for bot clicks, and we’ll look out to see when the bot click attribution filter is ready.

Let us know if you need anything else!

-Mike

@Nermine  - I neglected to mention maybe one of the coolest things Klaviyo has released as part of this launch - go to settings > attribution and then click “compare model” - here you can toggle between open and click and all the bot settings to see the revenue differences from past time periods from short to long range.

No one else in the email industry has a dashboard like this - way to go Klaviyo!

Thanks @SwannyVT, that is really helpful!