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Hi there,

We’re currently beginning to test the waters of splitting out two brand pillars into separate websites which has brought us down the path to questioning if we should keep both brands in one Klaviyo account or create a second account.

While creating two accounts seems like the best choice on paper, we’re concerned about potential overlap in abandon cart/browse flows, cross-selling opportunities, and unsubscribe/suppression management. 

Is there a typical standard Klaviyo advises for customers to maintain if they are working with more than one brand?

Hey @Kelly 

Thank you so much for asking the Klaviyo Community this question!

It is a Klaviyo best practice to have a different account for each brand you are working with. There are many reasons for this, but most importantly, when the brands are separated into two websites you may encounter a number of major issues with syncing information from two website to one account like, signup forms not sending the correct customers to the right list or at all. If each brand website has its own account it is easier to keep everything consistent on your end.

There might be some community members who have an idea on how to reduce overlap like you were saying. Any ideas Klaviyo Community?

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