Hi there,
We’re currently beginning to test the waters of splitting out two brand pillars into separate websites which has brought us down the path to questioning if we should keep both brands in one Klaviyo account or create a second account.
While creating two accounts seems like the best choice on paper, we’re concerned about potential overlap in abandon cart/browse flows, cross-selling opportunities, and unsubscribe/suppression management.
Is there a typical standard Klaviyo advises for customers to maintain if they are working with more than one brand?