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How to handle two accounts but same brand. (B2B and DTC)

  • October 24, 2024
  • 3 replies
  • 53 views

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Hello! 

 

We recently launched a new Shopify B2B store and opened a Klaviyo account for it. We want to set up a new sending domain to keep these separate. Our URLs are company.com and b2b.company.com. We are curious if anyone has insight into the easiest way to set up a new sending domain that will not share with the DTC at all for deliverability purposes. Can anyone help outline what exactly we need to do for this? We are by no means experts in this technical setup for email and greatly appreciate any help we can get! 

 

Thank you! 

Best answer by retention

Hi @Digital_HP - Just to jump in here, if you have a separate B2B Klaviyo account but want to use the same TLD (top level domain), this thread might apply to you:

 

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3 replies

ArpitBanjara
Principal User I
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  • Principal User I
  • 371 replies
  • October 25, 2024

Hey @Digital_HP 

so just to confirm

Go to Account → Settings → Account → Domains - you will see a branded sending domain. Do you want a different sending domain, just for your b2b website? If Yes, then NO - you Can’t do that. You will need a different Klaviyo account to setup another sending domain.

you can only have one sending domain, per Klaviyo account

But if you want to send emails from two different emails like “hello@company.com” and “b2b@company.com”, then you dont need to do anything and this will work. You just need to make sure the emails end in @company.com (because it is the same root domain)

I hope this helps

Cheers

Arpit


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  • Author
  • Contributor I
  • 2 replies
  • October 28, 2024
ArpitBanjara wrote:

Hey @Digital_HP 

so just to confirm

Go to Account → Settings → Account → Domains - you will see a branded sending domain. Do you want a different sending domain, just for your b2b website? If Yes, then NO - you Can’t do that. You will need a different Klaviyo account to setup another sending domain.

you can only have one sending domain, per Klaviyo account

But if you want to send emails from two different emails like “hello@company.com” and “b2b@company.com”, then you dont need to do anything and this will work. You just need to make sure the emails end in @company.com (because it is the same root domain)

I hope this helps

Cheers

Arpit

Hi Arpit - sorry, to clarify we do have a new and separate Klaviyo account for our B2B site. We are looking for how to set up a new sending domain for the B2B account - as we only have our current sending domain that we use for our DTC and after looking into using the same sending domain across two site we want to ensure these are separate due to the B2B affecting our deliverability score or vise-versa. 

 

Thanks! 


retention
Partner - Platinum
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  • 2025 Champion
  • 920 replies
  • Answer
  • October 28, 2024

Hi @Digital_HP - Just to jump in here, if you have a separate B2B Klaviyo account but want to use the same TLD (top level domain), this thread might apply to you: