Hi there,

Unfortunately, since Klaviyo doesn't automatically do this and their geolocation feature is limited, there’s no easy way of doing it other than using Profile properties that would serve to language segmentation.

My advice is to create at least one property that does exactly this, store the language preference. This will allow you to segment them properly to a certain degree.

For flows, things get complicated, especially when it comes to pre-purchase flows (abandoned cart, browse abandonment) because you have to entirely rely upon Klaviyo’s geolocation if you want to use them as Flow Filters.

Example: Go to your website from incognito more and input this into your browser www.yourwebsites.com/products/replace-with-product-handle?utm_email=testemail@yourself.com

This would be a completely new session that’s visible under Dashboard > Activity Feed. Once you enter that profile, you’ll be able to see what geolocation properties you can use to filter the flows by geolocation.

There is also this: https://help.klaviyo.com/hc/en-us/articles/115005239028-How-to-Customize-Content-Based-on-Language and this: https://academy.klaviyo.com/running-a-multinational-business

Hope this helps!