We are merging our brands coming into the new year and we wanted to know if there is a standard practice for doing so. Can someone point me in the right direction for completing this process, best practices, any red flags/warnings about moving over customer subscriptions to the main brand?
Background: currently have two companies, different Klaviyo accounts. Both brands have been owned by the same company but we are now moving the smaller brand under our larger brand and rebranding those products. We want to move all customers over from the smaller brand and have them in a separate segment so we can properly communicate the brand merge to them and as well target them properly in the future with campaigns.
Best answer by Taylor TarpleyView original