Hi @aadickinson88 ,

Thank you for sharing your query in the community!
 

As per best practices in email marketing, it is generally acceptable to send a reminder email to subscribers who have opted in but have not yet confirmed their email subscription. Here are the key considerations:

• Permission: Ensure that subscribers explicitly opted in to receive communications from you. Sending a reminder about their subscription confirmation aligns with their initial interest.
   
• Clarity: Clearly state the purpose of the email in the subject line and email body. Make it easy for subscribers to understand why they are receiving the email and what action is required.
   
• Frequency: Avoid sending too many reminder emails within a short period to prevent appearing spammy or annoying to subscribers.
   
• Value: Highlight the benefits of confirming their subscription, such as access to exclusive content or updates, to encourage them to take action.
   
• Opt-out: Always provide an option for subscribers to opt-out or unsubscribe if they no longer wish to receive reminders.

By following these best practices, you can effectively remind subscribers to confirm their email subscription without compromising their experience or your email marketing integrity.

Hope this helps!

Hey @aadickinson88 
Short Answer - No - there’s no way simply to resend the opt-in confirmation email (from what I know), however what you can do is :-

as long as the user is signing up through a Klaviyo sign-up form it will create a blank profile in Klaviyo. 

Can you confirm that your user was indeed using a Klaviyo form? 

Additionally, upon form fill, the profile will contain a $source value (even if they didn’t yet confirm their subscription) that, by default, mirrors the name of the sign-up form itself. For example, if they sign-up through your Klaviyo sign-up form called “Just for you” the $source value on the profile will also be “Just for you” and it will be displayed under the custom properties section of the profile. 

If you segment off of this value, (Properties about someone > $source contains “name of sign-up form”) you can export and re-upload these users to the list they were trying to join initially. Just be mindful that uploading users to a list will trigger any list-triggered flow which uses that same list. So, for example, if you have a welcome series and this user has been sitting idle for a while in opt-in purgatory, you may want to consider temporarily pausing the flow (turning all flow messages to draft), complete the upload, wait 15-20 minutes and then resume the flow by turning the flow messages back to live mode. This part can be done within the flow under Manage Flow > Update All Action Statuses.

Moving forward, you could consider updating your list to single opt-in which would circumvent the “confirm your subscription requirement” altogether. If you still want to keep the double opt-in requirement, consider adding messaging to the success message of your sign-up form prompting users to check their spam/junk folders (which is one place where it may have ended up) and also to just generally check their inbox for a confirmation message!

I hope that information is helpful!

Thanks

Arpit