Recap discussion: Consent and Preferences: Best Practices (Europe)

  • 16 March 2022
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Adhering to European best practices regarding consent, preferences and unsubscribes is crucial in order to establish a strong sender reputation and maintain good deliverability. In this training we will walk through all the features in your Klaviyo account that need a little extra attention when it comes to consent and preferences, so you can ensure that your customers are only hearing from you exactly when and how they want to.


In this session, we cover:

  • What double-opt in is and why it's important

  • How to apply double-opt in to your main list

  • How to structure your preference pages so that customers can make decisions about when to hear from you

  • Best practices for unsubscribe link placements and what happens when a customer unsubscribes




Guide to Collecting GDPR Consent 

Understanding Consent in Profiles 

Guide to collecting SMS consent 

Guide to unsubscribes in Klaviyo

Guide to understanding preference pages



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