Setting up new free Klaviyo account - do we need to set up branded sending domain yet?

Welcome to the Klaviyo community, @RC_email_marketing !

A branded sending domain isn't mandatory for free Klaviyo accounts. You can initially use Klaviyo's shared domain for sending emails.

However, setting up a branded domain offers benefits like:

• Increased email deliverability and sender reputation.
• Improved brand recognition for recipients.

Here's a recommendation based on your situation:

• If you plan to send a high volume of emails in the future (even beyond the free tier), consider setting up a branded domain now. It's a relatively simple process and establishes a foundation for better email deliverability later on.

• If you're just starting and won't be sending a large volume of emails for a while, using Klaviyo's shared domain is perfectly acceptable for the free plan.

Regarding Name Servers and MX Records:

• Changing nameservers to Klaviyo is not necessary. You can use your current domain registrar (Crazy Domains) and manage DNS records there.

• MX Records: These records tell mail servers where to deliver your emails. You'll need to add specific MX records provided by Klaviyo to your domain's DNS settings at Crazy Domains.

Hope this helps!