Thinking about upgrading to a paid account, how are the number of customers and price calculated?

  • 20 October 2021
  • 2 replies

Hi,I'm Mike Brother from TXG Corp. I tried using the free version of Klaviyo to research the features that Klaviyo offers. I love it and want to upgrade to the paid version. However, I have a few questions, hope you can help.1. How does Klaviyo calculate the number of contacts? And how does Klaviyo charge for that amount? For example: I want to send a Father Day marketing email campaign to 4000 customers (I already have their information from my old website), how do I manually add those 4000 contacts? How will the cost be calculated?2. And if after the Father Day campaign, I want to delete 2000 customers who do not have an action to open the email (or label that email as spam) and add another 2000 new contacts, the amount that I have to spend will change. change or not?3. If in the first month I add 10,000 new contacts, in the second month I delete 5000 contacts, I will have to pay the corresponding amount.Thank you very much !!!

Best answer by Taylor Tarpley 20 October 2021, 16:34

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Hi @mikebrother95.txg


Welcome to the Community! So happy to hear that you’ve enjoyed using Klaviyo so much that you want to upgrade! I would love to answer these questions for you. 


First, I would recommend checking out  How Free and Paid Accounts Differ in Klaviyo, as this documentation will answer a lot of your questions and make you aware of all that you will now have access to once you upgrade your account such as :


As outlined in the documentation above, Klaviyo's email billing structure is based on the total number of active contacts in your account and the number of emails you send each month. The ‘contacts’ we calculate is the number of active, emailable ‘profiles’ or contacts in your account that you send emails to, meaning these profiles have subscribed to your branding and want to hear from you. Subscribers will be added into your account when they opt in to receive marketing from you. If you are bringing these contacts over from an old account that have already subscribed to your business, you can add them to a List by uploading these contacts via CSV file into your account. 


You will need to upgrade to an account that will allow you to send the appropriate amount of emails each month that is right for your business. For example, you will need a billing plan that would allow you to send to to your number of subscribers regularly, if you have send one email campaign to your 4,000 active profiles, that will be 4,000 email sends. You will not be billed if you decrease the number of active profiles on your account, but you will be prohibited from sending and encouraged to upgrade your account to the next billing tier if you max out your number of email sends your account allows. 


Klaviyo bills monthly on the day you upgrade. Additionally, it isn’t considered best practice to delete contacts, but rather suppressing them so their data is still in your account, however you are not being billing for their profile as they are not considered ‘active’ anymore. 


You can upgrade your billing plan at any time by navigating to Email Plans in your account and selecting the new plan of your choice.


Finally, I’d recommend checking out these Community Posts for further insight! 


Thanks for being a part of the Community, glad to have you! 



Hi @Taylor Tarpley,

I’m clear. Thanks for supporting <3