Hi @dberonio22, welcome to the community!

The placeholder is there only when you are doing previews so you don’t actually unsubscribe the user while sending test emails.  In a real email, the user will go to the unsubscribe confirmation page.

Hi this is very helpful, thanks a lot! But how do I ensure it will take them to a confirmation page in a real email? Thank you again! 

@dberonio22 send a proper email campaign to your email and then click on unsubscribe. It will work.
I also tutorial over this 

-Ali

The placeholder you’re seeing is shown only during test sends to prevent any accidental unsubscribes during the preview phase. In an actual email sent to your recipients, they will be directed to the proper unsubscribe confirmation pagem when they click the link :-)