Hi @frankie_1720 - first, welcome to the community and Klaviyo!

So, if you’re just starting out on Klaviyo, you technically don’t have to warm up the account since you’re brand new.  However, I would start by building out the initial Flows like the Welcome Series, Abandoned Cart (Checkotu), and Post Purchase Flows.  These Flows all have a really high open rate because they are Triggered by specific moments of the users’ journey with high intent.  

Once you have these in place, my goal would be to build really great email capture experiences and offers to better convert your website visitors to email subscribers. 

You may have already seen this, but this is a great place to start in Klaviyo’s documentation:

• Getting started with Flows
• Build your first Klaviyo flows (Academy)

Hope that helps!

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Joseph Hsieh // retentioncommerce.com // twitter: @retenion 

Hi @frankie_1720, 

Building off of what @retention mentions, I’d also recommend checking out our getting started with email deliverability monitoring and performance metrics to learn more about how to keep build good deliverability practices in your account as well as these other great resources to help you build a good foundation!

• Grow your list with proven strategies Academy course

-Taylor 

sorry one more question - is it normal for a welcome email to go into junk when I first turn it on given that I don't have a sending reputation.

Hi there @frankie_1720, 

Don’t be sorry, happy to hep you get started! I know this can all be a lot at first, that’s why the Community exists!

I would investigate what is in* your emails, aka the content of your emails, to ensure you’re abiding by good deliverability practices to let inboxes know you’re a trustworthy sender! For instance, our helpful documentation on troubleshooting why emails go to spam will be really insightful for you! 

I’d also recommend these resourcs as well to continue growing your knowledge base on how to send strong emails! 

• How to reduce spam complaint rates
• Understanding spam traps
• 5 reasons why you should never send image-only emails
• Deliverability certificate Academy course

Thanks for participating in the Community, you got this! 

-Taylor 

The links Taylor shared are great resources to get clear on healthy emailing!

When you first get started, there are a multitude of reasons an inbox provider might consider your email spam worth but as long as you continue to deliver good content to your subscribers who organically opted into your lead magnet or sign-up form - you are proving to those providers that your domain can be trusted overtime. Typically I don’t see a brand new domain going straight to spam unless that email journey isn’t something your new leads are engaging with or marking your messages as spam themselves.