We recently had to cancel our Klaviyo Payments because of some restructuring within the business and as a byproduct, were unable to utilize the email marketing channel in its entirety for the last 6 months.
Prior to the service disruption we had a decently active list of about 20k users however, that engaged segment is now down to only 5000 people given the time of inactivity.
Is there anything to be wary about when sending out emails again to these customers? Would it be in our best interest to just send a blast out to the entire list and segment based on that email’s performance and go from there?
Any help is appreciated!
Best answer by Bobi N.View original