Hi! Our team is investigating a recent trend in our email marketing. We’ve observed a decrease in our open rates over the past few months. Previously, our open rates consistently ranged between 45% to 50+%. Currently, they sit around 30% to 35% (a decrease of about 13%).
Note that:
- We haven’t made any major changes to our email design or layout.
- Our subject lines are similar to what’s always worked for us.
- Click-through rates remain comparable to previous campaigns.
We’ve also observed a shift in engagement because clicks on our social media buttons within the emails have increased. Clicks on these buttons were usually minimal to none, but now we’re seeing an average increase of 10-15 clicks per social media platform.
We’re wondering if this decline could be related to the recent changes we made to comply with Google and Yahoo’s requirements. We’re curious if these changes potentially affected our deliverability.
Any insights or similar experiences from the community would be valuable. Thank you!