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Active on Site Vs Email Clicks

  • 19 February 2024
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I’d like to know how active on site is being measured differently than clicks to links in an email.

For example, a recent campaign we sent included ONLY links to our website (excluding the unsubscribe link), which is integrated with Klaviyo’s site tracking. The total unique clicks on that email was 1,464 with a 905 unique users clicking. Yet, the Active on Site metric only counted 220. What’s happening?

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Best answer by kaila.lawrence 20 February 2024, 23:45

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kaila.lawrence
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Hey @rhen.stoneward!

 

There are a couple reasons why you might see a discrepancy in Clicks and Active on Site:
 

  • Active on Site metric can only be tracked on pages where the klaviyo.js snippet is present. If the links in the email take a customer to a page that does not have the snippet installed, then the Click event will track, but the Active on Site event will not.
  • The Active on Site metric only fires for new browsing sessions, so if someone is already in a browsing session on your site then another Active on Site event won't trigger when they click a link in your email.

 

Hope that helps! :)

 

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