Hi there
We are very curious about how long the average time is for a subscriber to stay on our newsletter list. That is - how long is the average time between a subscription is made, and a contact then unsubscribes (or is being unsubscribed through inactivity) in average.
I know some unsubscribes/blocks will occur due to e.g. hard bounces. Those we do not want to consider.
But is there some way to create a segments that looks at a “profile created date” and puts it relative to an “unsubscribe date”? We have an assumption that the avg. subscription lifetime is declining, but we are unsure of how to measure this.
Looking forward to any input on this Thankd in advance,