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Any performance changes when enabling Google Annotations?

  • November 10, 2024
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Is anyone able to share insight on how their email metrics have performed once they enabled Google Annotations for their emails? Have opens, clicks, placed orders changed at all since enabling? Have they gone up? Down? Or no real change at all? We build our emails with WYSIWYG drag-and-drop and Google Annotations requires HTML built emails so it’s quite a change in process to make this possible and I’m wondering if it’s worth the squeeze. Gmail accounts for about 63% of our opens. Thanks.

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