Morning Team - this week we’ve seen our open rates drop by 1/3 and then ½ against our averages. Presumably due to the IOS changes? Our CTR are also down. Is anyone else seeing this? Any suggestions for how to combat it?
Thanks
Rob
Morning Team - this week we’ve seen our open rates drop by 1/3 and then ½ against our averages. Presumably due to the IOS changes? Our CTR are also down. Is anyone else seeing this? Any suggestions for how to combat it?
Thanks
Rob
Best answer by retention
Check to see if any specific inbox provider (e.g. Gmail) is a contributing to the lower open rates. If you see any one inbox provider drop relative to others, you might have a deliverability issue - in other words, your emails are going into Spam Folders in bulk.
I don’t want to make any presumptions, but have you been practicing good List management and sending practices? Here’s some more resources:
Hope this helps you find a path to a solution!
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