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Can Klaviyo track email opens in dark mode?

  • July 29, 2024
  • 1 reply
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Send-That-Email
Contributor I
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Does Klaviyo have a way to track if recipients open emails in dark mode?

Otherwise, what solutions have you found works best?

Best answer by ArpitBanjara

Hey @Send-That-Email 

Klaviyo does not natively track whether recipients open emails in dark mode.

However I would suggest these practices for email design in Dark mode.

  • Use Transparent PNGs:

    • Use images with transparent backgrounds, which adapt better to both dark and light modes.
  • Avoid Pure Black and White:

    • Use dark gray (#121212) instead of pure black (#000000) and off-white (#f1f1f1) instead of pure white (#ffffff) to ensure better readability and appearance in dark mode.
  • Test with Dark Mode Preview Tools:

    • Use email design tools like Litmus or Email on Acid to preview how your emails will look in dark mode across various email clients.
  • Inline CSS Styles:

    • Use inline CSS for critical elements to maintain control over how they are displayed in dark mode.

I hope this helps

Cheers

Arpit

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ArpitBanjara
Principal User I
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  • Principal User I
  • 371 replies
  • Answer
  • July 29, 2024

Hey @Send-That-Email 

Klaviyo does not natively track whether recipients open emails in dark mode.

However I would suggest these practices for email design in Dark mode.

  • Use Transparent PNGs:

    • Use images with transparent backgrounds, which adapt better to both dark and light modes.
  • Avoid Pure Black and White:

    • Use dark gray (#121212) instead of pure black (#000000) and off-white (#f1f1f1) instead of pure white (#ffffff) to ensure better readability and appearance in dark mode.
  • Test with Dark Mode Preview Tools:

    • Use email design tools like Litmus or Email on Acid to preview how your emails will look in dark mode across various email clients.
  • Inline CSS Styles:

    • Use inline CSS for critical elements to maintain control over how they are displayed in dark mode.

I hope this helps

Cheers

Arpit