change in revenue percentages by klaviyo for previous months


hello, I noticed that my results (revenue by klaviyo) for the old months, for the "placed order rate" metric, have increased! they were at 37% for March and since today the result has increased to 42%! Same for February! Why such a discrepancy? has there been an update to the email revenue calculations? THANKS


Best answer by David To 5 May 2023, 16:09

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Hello @dim23,

Welcome to the Klaviyo Community!

This slight bump you’re seeing in Klaviyo attributed revenue is most likely due to our recent homepage redesign.

As part of this redesign, our dashboard now calculates conversions and attribution the same way as custom reports. In the past, the homepage dashboard used a slightly different calculation model (send cohorts).

You can learn more about our dashboard reports from our Understanding Klaviyo message attribution and Getting started with analytics or overview dashboards Help Center articles.

I hope this helps!



Thank you David for your response 👍