Click Through Rate

  • 9 November 2021
  • 1 reply

Badge +2

Has anyone noticed that their click through rate has significantly decreased recently? Ours dropped a lot in the month of October and I’m wondering if it has anything to do with IOS updates and inflated open rates. Or could it have something to do with image size? 


Best answer by stephen.trumble 10 November 2021, 14:26

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Userlevel 7
Badge +60

   Hey @kendallmorphy 

Thank you so much for reaching out to the Klaviyo Community for help with your click rates!

With the iOS update we have not seen a major issue with open/click rates recently. The drop in click rates  likely comes down to the content in your email. You should include relevant content for your subscribers, with clear CTAs so that your subscribers can easily click through to your site. Relevant products and discounts can certainly help with click-throughs, but keep in mind it's important to keep it in moderation. Too many images in the email and discounts sent too often can desensitize your subscribers from these offerings. As long as the image sizes in your emails are not distorting your messages on preview and test sends, this should not be the cause of a drop in click rates. Also using Smart Send Time will help target the best time to send your content to your customers and can help increase open/click rates. Check out these other community post that talks about images , click through rates and Smart Send Time. 

Hope this helps, and thank you for being part of the Klaviyo Community!