I’ve noticed a significant discrepancy between the sales data reported by Klaviyo and my Shopify store. Klaviyo shows over $40K in sales attributed to campaigns, while Shopify only reports $15K in sales through Klaviyo.
Which platform should I trust for accurate sales data? Could this discrepancy be due to differences in attribution models, tracking issues, or something else?
Any insights or advice on how to align these metrics or determine which is more reliable would be greatly appreciated. Thanks!