After setting up branded sending domain, my deliverability score decreases awfully! For some reasons I need to stop sending email for two weeks. But when I come back it decreases to 43!!! Even the domain reputations get fallen.
What should I do? Do I need to warm up the domain again?
Do I need to warm up the domain again?
Best answer by kaila.lawrence
First, can you walk me through in more detail about:
- How long have you been using Klaviyo? Did you recently move from another ESP?
- When did you purchase your original domain? How long have you been sending marketing and transactional email with it?
- Where did you see you needed to stop sending for 2 weeks?
- Where are you reading this deliverability score? Can you show me?
- What is your average spam complaint rate? Unsubscribe rate? Bounce rate?
- Have you seen any unusual spikes with deliverability issues to certain domains, such as Outlook or Hotmail?
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