Does Klaviyo really not convert currencies for analytics and reports?

Hello @DH5,

You’re correct that currently, Klaviyo is unable to convert currencies in reporting. The main reason for this is based on how the data is shared and synced to Klaviyo as @alex.hong and @Omar mentioned in the below Community posts:

Essentially, when revenue data is shared to Klaviyo, it is simply seen as a number while the currency symbol is set on the account level. No conversion actually takes place. Instead the currency symbol set on the account level (or template level) would be amended to the revenue valued shared by your ecommerce data. 

For this reason, it’s typically best practice to have country specific stores each linked to their own Klaviyo account for better reporting purposes as they can each control the currencies they deal in. 

Although Klaviyo’s benchmark features will perform conversions, its main target is for international currencies. With this feature, when an account has an account default currency set as anything other than USD, that currency will be converted to USD. This allows the benchmark feature to compare your account performance with others in the industry more accurately since the revenue value would be compared based on USD.

I’ve also included some additional resources below that I think may be helpful!

• Guide to Running a Multinational Business
• How to Change the Currency for Your Account
• How to Change the Currency for a Specific Template
• How Klaviyo Converts Currency in Benchmarks
• Should I add a custom property for different currency profiles?

I hope this helps!

David