Hello
Here is a screenshot of a recent campaign and how I sent email for my ecommerce store.
To exlude as the people how never opened my emails or unsubscribed
What is your advice for me to have a best score and not paying a leg to klavyio subscription?
Thank you ! :)
Best answer by Kylie W
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+28
Hi
Welcome to the Klaviyo Community and thank you for your question!
There is a number of things you can do to improve your Open Rate or CTR - if these are the things you are focusing on. But as they are completely different and require different actions, I think the best thing is to decide which you will tackle first.
Klaviyo is filled with helpful knowledge on these areas.
If you are looking at Open Rate - I would look at your Segmentation (create segments for engaged audiences, audiences who the message is for), send time, subject line and ensure you are using a clean list and also ensure your sender reputation is progressed:
Here is a good course in Klaviyo Academy: https://academy.klaviyo.com/understand-deliverability
For the Campaign it’s for CTR, you may want to A/B Test your content to see what is working and what isn’t. Below is some great courses:
I hope this helps - please do let me know if I can help any further.
Kylie
Hi Kylie
thank you for your reply. Also I have been thinking. What about my customer list? Should I do a deep clean so I do not need pay higher plan and delete unengaged clients?
I am trying to think as Black Friday coming soon
+28
Hi
I would certainly ensure when sending that you are sending to active and engaged customers. For initial big emails, it is often good to send to a larger scale database, ie; All.
However that being said and back to your point, yes absolutely. List cleaning is good practice and great to get into a habit of. There are automated ways you can do this with the Sunset Flow (See this article; https://help.klaviyo.com/hc/en-us/articles/360017518492) and it is also good to create a Win Back flow too, which tries to reengage customers who may have been away from your brand for some time.
Kylie
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