Im little confused by Klaviyo’s metric for Email revenue per recipient. The metric that pops up is the revenue divided by the number of emails sent… not number of recipients. I honestly don’t care about revenue per emails sent as much as I care about revenue divided by number of contacts.
Why don’t they show, in the analytics the revenue per contact? It’s easy to figure out, but when I’m showing clients it’s much better to have the proof there in a screen shot.
Or am I missing something here?
Best answer by David ToView original