Email revenue per EMAIL vs per recepient

Hello @Paul do Campo,

Welcome to the Klaviyo Community!

I actually recently discussed this topic with another Community member in the thread below that I believe could help clarify your understanding of revenue per recipients:

Essentially, revenue per number of recipient versus revenue per number of emails sent are the same thing.

To give you an example, if you made $100 off of a campaign sent to 10 recipient, the revenue per recipient is $10. Similarly, if you $1,000 was brought in from a campaign that sent 100 emails, the revenue per recipient would once again be $10. 

I believe the key to understanding this is that an email is only sent once to every recipient in a campaign/message. Hence why there isn’t an actual distinction between revenue per number of recipient versus revenue per number of emails sent as they are the same.

I hope this helps!

David