Feature Request: adding rules to filter MPP opens

  • 29 November 2023
  • 1 reply

Badge +3

While creating segments, I want to identify those who REALLY opened emails where Apple MPP as “true”

Since many machine opens occur shortly after an email/SMS send, wouldn’t it seem like a good way of identifying real opens would be using something like the following rule?

Opened Email is at least 2 over all time, where any Message is the same, where Apple Privacy Open equals true


Unless there is already a way around this, I think many Klaviyo users can benefit from this.😊

Currently, Klaviyo’s How to identify iOS15 Mail Privacy Protection opens doesn’t address this issue.

1 reply

Userlevel 7
Badge +35

Hi @Send That Email!

I’ll definitely forward this to our Product team on your behalf!