Hi @JDoubleFizzle ,

Thank you for writing in!

Fulfilled Order is an event recorded into Klaviyo when your e-commerce store marks the order as Fulfilled. Depending on your e-commerce store, you can find the definition in our help center documentation.

Here’s the definition for Fulfilled Order in Shopify - https://help.klaviyo.com/hc/en-us/articles/115005080447-Reviewing-Your-Shopify-Data#fulfilled-order5

If you are specifically referring to the campaigns overview, I would recommend using the “Placed Order” event instead of the “Fulfilled Order” event to get a true number of customers who purchased after opening or clicking your campaign.

If you do use the “Fulfilled Order” event in your campaigns overview, it will be the number of people who opened or clicked your campaign and then Fulfilled their Order.

Klaviyo uses a last touch revenue attribution model and you can read about it here.

Happy Sending!

Best,

Perfect. and thank you for the quick turnaround. Appreciate ya.

Hey, what is meant by the word “fulfilled” here?

Hey @nambirajanks,

As @nikitavaidya had stated, a fulfilled order is an order which has been marked as “fulfilled” within your Shopify store. An order is marked as “Fulfilled” within your Shopify backend when an order is prepared for delivery as mentioned in the Fulfillment subsection of the Shopify Help Center.

You can also learn how to set up fulfillment within your Shopify store from the Setting up fulfillment Shopify Help Center article. In addition, you can also learn more about the events and metrics that are synced to Klaviyo from Shopify from the Reviewing Your Shopify Data Help Center article we offer!

I hope this helps!

David

Thanks David. Appreciate that :)

What about woocommerce based store, we don’t have any fulfilled status instead of “Complete” . Is it same ? 

Hey @Kashif,

A “Complete” order status would initiate a fulfilled order event in WooCommerce that would then get synced to Klaviyo. As explained in the Fulfilled Order subsection of our WooCommerce data reference Help Center article:

This event tracks when you mark an order as "shipped" in your WooCommerce store. Klaviyo records a Fulfilled Order event when we sync an order with the status of completed.

WooCommerce’s own Managing Orders documentation also shares a similar sentiment:

• Completed — Order fulfilled and complete – requires no further action.

David

Hello guys,

On the overview campaign report, 

what is the difference between the conversions part and the fullfileed order value part?

Thank you very much,

Hey @POMPEII BRAND,

I think it would be helpful to myself and the rest of the Community if you could share a screenshot of what you’re indicating. 

Oftentimes though, in my experience when speaking about differentiating between certain metrics and conversion of something, it’s really dependant on how you have things setup in your account. This is because you can technically assign any metric as a conversion metric in your account.

David