I’m having some issues with GA4 and I’ve seen a few topics on this forum about other issues but no answers for my particular issue.
When I try to look at revenue by session campaign in the traffic acquisition report, email flows are pulled out of the report entirely and I can only see email campaign results.
I have checked the set up of our utm tracking in Klaviyo and everything is correct, including the utm_medium which is set as email.
What else could be stopping this from working? I’ve seen other people have the same issue but is there a resolution out there somewhere as I need to know which flows are generating money so I can improve these accordingly.
Best answer by Taylor Tarpley
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