Hi there @CC_ArdMoor ,

Welcome and thanks for sharing.

I understand you are looking to resolve some issues regarding Google Analytics and your UTM tracking. 

First I would recommend reviewing your UTM settings here. Then you should go to a campaign you're working on or a flow that you're using and check to ensure that you are assigning UTMs.  To test this, you can preview the email, send it to yourself, and click through a link to see what UTMs come through. 

if Klaviyo is assigning these correctly, then it comes down to classifications on the GA side.

• Here are the guidelines from GA directly on channel breakdown: https://support.google.com/analytics/answer/3297892?hl=en
  • In your current state, I'd expect your traffic to continue to build up in Email since you have utm_medium set to email
  • If you had this set to anything else previously, then it makes sense why this was collecting under Other and Klaviyo
• If you're trying to differentiate between campaign and flow performance, you can look at utm_campaign as you're assigning this based on the campaign or flow message name

 

 
Hope that helped,

Alex