I’m looking to set up tracking of my flows and campaigns in Google Analytics. When I select Campaign Value as the static option of Klaviyo - this reports as ‘other’ in Google analytics rather than ‘email’ - can anyone suggest how I make sure this is tracking as Email rather than other?
Best answer by alex.hongView original
Welcome and thanks for sharing.
I understand you are looking to resolve some issues regarding Google Analytics and your UTM tracking.
First I would recommend reviewing your UTM settings here. Then you should go to a campaign you're working on or a flow that you're using and check to ensure that you are assigning UTMs. To test this, you can preview the email, send it to yourself, and click through a link to see what UTMs come through.
if Klaviyo is assigning these correctly, then it comes down to classifications on the GA side.
utm_campaignas you're assigning this based on the campaign or flow message name
Hope that helped,