How is Khy able to not include their address in the bottom of their marketing emails?

Question

Hi I got a question. I’ve been following the Khy brand ever since they launched, and I noticed that all their emails have a footer like shown in the screenshot. There are no business physical address…

It states in the Can-Spam Act that the business address is required: https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business#:~:text=Tell%20recipients%20where%20you%E2%80%99re%20located.

Curious how are they able to get away with it, let alone for such a big brand that has so many eyes on them? I ask it here because Khy is using Klaviyo for email marketing.

What are the repercussions of this and do they get any deliverability hit?

Brian Turcotte · Accepted Answer

Hi @Ken9p,Klaviyo cannot advise on the legality of marketing practices and is therefore not responsible for policing violations, so we can only strongly encourage everyone to follow the requirements.Best,Brian

Brian Turcotte · Answer

Hi@Ken9p!Ican’t speak on the legality or performance of this brand’s emails, but we do strongly encourage adhering to the rules you referenced and including a business address, in order to avoid any violations or deliverability issues.Best,Brian

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